Tag Archives: Judaism

There’s no secret sauce: we already know the recipe for Jewish engagement

pexels.elephant-trunk-hand

          How many ants does it take to move an elephant?

That’s what the traditionally bureaucratic Jewish community feels like to me sometimes, like ants trying to move an elephant. No matter how many ants you have, there won’t be any way to move that elephant unless you think about other ways of tackling the problem. Similarly, some Jewish organizations are adding more and more to their offerings (more ants) but not really tackling the issue of increasing Jewish engagement in different ways. Many have written about this, most recently, Ron Wolfson in “It’s About People, Not Programs.” 

There are all sorts of traditional tactics that different organizations use….from offers of ‘free’ programs to urgent requests to sign this petition or that (they even provide the pen), to guilt-laden messages like ‘if you just cared a little bit…’.  And then there are the organizations that use fear. They report some of the worst anti-semitic attacks from the past year, complete with the horrid pictures, and also offer statistics about assimilation. As if it is not hard enough to read headlines about hatred just once,  these are delivered into my mailbox, just for me.  I recently read yet another mood-boosting online article:  “A Bleak View of American Jewry” 

The fact is, I care a lot about the future of the Jewish community, so I need to know that the elephant can, in fact, move. So, wouldn’t it be wonderful to read, just now and then, about stories of success? There are many good ones out there. How did you engage people in your efforts? Tell me some stories, we love stories.

I’m lucky, in my work, to hear moving experiences almost every single day. I hear from people who have been touched in a deep way and it has brought them closer to their faith, their families, and places of worship. I will make a commitment to myself to write about that more. I know that being in fellowship changes people. It’s a slow and steady process of relationship building that bears the sweetest and juiciest fruit.

A Chabad Rabbi said it so simply. When asked what his techniques were for engaging so many young students Rabbi Yosef Kulek, at the University of Hartford, summed up Chabad’s approach and success in one word: Love (a dose of great marketing doesn’t hurt). “I know that sounds cliché but it’s really true,” he said.

Chabad has expanded its reach by 500 percent over the span of 15 years. Since 2000, their presence on campus has increased from less than 30 to over 198 today. Yes, growth in the Jewish community.

Unfortunately, there’s no short-cut for the kind of persistent and loving approach that is needed to engage people in a tradition that is overflowing with richness and beauty. Relationship building takes an enormous amount of time, and doesn’t show up in data on how many followers an organization has, how many posts were Favorited, or how many clicks per view a website link got.

It’s about a whole lot of attention and love. That’s what I think will move the elephant.

pexels-elephant sunrays.

 

 

 

 


The one summer I chose Israel

 

At different times in my life, Jewish educators would often prompt seminar audiences to describe and prioritize their Jewish identity. The technique used was to ask “Are you an American Jew or a Jewish American”? Responses from the group almost always guaranteed an energetic discussion. I was never able to make up my mind.

Plus, I have to admit that depending on my mood, sometimes my first thought was Really? What will this answer possibly tell me about myself? How is this question even relevant to my life? Why would I ever have to choose?

Well, years ago on a summer trip to Israel, I did choose and though it happened over a decade ago, I somehow forgot about the circumstances of that decision. I put it out of my mind until recently when, in honor of Israel’s upcoming 70th birthday, a workshop leader prompted us to think of stories when our relationship to Israel might have changed–and I remembered.

The year was 2006 and I traveled with other Jewish educators on a 10 day trip that culminated a year and half of study. We knew before we went that this time of year might be somewhat dangerous, because there were flare-ups of aggression in the weeks before our departure. Knowing this in advance did not discourage us, and only one person stayed back.

During our travels, our guides were in contact almost hour by hour with Israel’s security office, making sure that our destinations would be shielded from any conflict. It was a little disconcerting though, as one day we couldn’t go to the North, then we were not able to go to the South. Katushya rockets were landing in Israel on a regular basis. You could feel that things were heating up.

Sure enough, towards the end of our trip, the security office informed our guides that they needed to abort the trip. Israel was at war with Lebanon. Within what seemed like an instant, people began calling family in the United States to tell them they would be making arrangements to come home, and calling relatives in Israel to let them know that they wouldn’t be visiting. There was a flurry of activity. I needed to be alone to gather my thoughts.

I distanced myself from the others to gain some quiet space to think heavily about what I should do and what I felt I had to do. A rational voice inside said “You have a husband at home and two children at home” I shot back, “Yes, but they’re over the age of 18…”. Back and forth the voices went. In the end, I could not leave and decided that I had to stay. I didn’t have a rational reason for what I would say to my husband. All I knew is that I needed to be in Israel and not desert the country I loved.

My father, an immigrant, barely in the United States for two years, enlisted in the army and fought for this country in WWII–but he loved the emergent state of Israel. He would understand.

I braced myself knowing that all at once it seemed egotistical to stay (really, what would staying here accomplish?), but pulled by the feeling that I did not want to leave…just in case I could be of help somewhere, somehow.

When I called home, my husband rightly challenged me with questions that I could not answer. How will you be a help to Israel if you stay? What will you do? Fly a fighter jet? Become a nurse? Go to the battlefield?

I had no answers. When he had no more questions I said “because I have to. I need to.” I stayed for three more weeks until the Lebanon War was over, and then I came back to my second home.

A few years later, after graduating from an ivy league university with high honors, my son told my husband and I that he decided to enlist in the Israeli Army, and would try out for special forces. We were speechless and held each other while listening to him describe his reasons for his decision. I cried on that phone call for his bravery, loyalty, and from a place of total fear. And I cried several times in the weeks that followed. But I understood.


Questions and a Meditation Before Yom Kippur

 

“…and after the earthquake a fire; but The One was not in the fire; and after the fire a still small voice….” Kings I 19:12

Am I coming to face the Divine with a polished soul, cleansed from sins I tossed into the living waters?

For the past ten days, between Tishrei 1 and Tishrei 10….did I fully use the opportunities I had to correct myself?

How can I possibly achieve the mountain of individual work I know I need to do knowing my limitations?

Yet, how can I approach the Holy One unless I truly own the fact that, created B’tzelem Elohim, I hold the Divine in me?

The still small voice in me, how can I honor that voice?

What behaviors can I commit to, what promises can I make to the Divine, that will honor others as Holy Souls of The One?

How can I make sure to live every moment in its purity with gratitude to my Creator?

How can I make sure that “Lo BaShamayim Hi” also means that everyday, in my heart, I remember my vows to The Blessed One?

What can I do to make this fast, this year, at this time, different from others?

A Yom Kippur Meditation

Draw yourself into the present moment, letting all thoughts slowly fade….

Notice your breath. Breathe in very slowly……………..breathe out even more slowly…

Take another breath this way……….Focus on the movement of your chest, your belly as you breathe…

Let go of any tightness, relax all parts of your body as you feel a lightness of being…….

You are in the present moment. You are a Holy Soul, B’tzelem Elokim…

Your soul is pure. Your soul is tehora.

Elokai Neshama she’Natati-bi Tehora-hi. My God, the soul that you gifted me with inside, is pure.

As you take your next breath, imagine a pure, blue-white lightness filling your soul, filling your entire body, radiating outward from you to the universe…

Begin to feel very light as your essence is not longer separate from that around you….

You are approaching the Holy One as this essence…..

The feeling of attachment is strong…you are part of the One and you are Loved by One Who Loves All….

You are unique. Your purpose here is yours. You bring lightness to the world that is your own….

Your presence is a wonder….

You are filled with gratitude…

The gratitude you feel flows freely from you and will, with the help of The One, envelope others in this bright, New Year….

You are in this place, this Makom, and in the world’s place.

 


The global power of Jewish community

venice synagogue

The incredible beauty of the Venice Synagogue. The intricately carved mehitzah (separation) is on the far left.

The rabbi’s D’var Torah was an odd blend of Italian and Hebrew, and other than hearing “Balak” a few times, its meaning was lost on me. What was incomprehensible wasn’t the speech. It was that I was sitting a few arms’ lengths away from this kind, bearded man and participating in the Shabbat morning service as a member of a global community, in a Venetian synagogue that was hundreds of years old—in the Jewish Ghetto, the very first one ever.  

This synagogue was built in a place once relegated to Jews in the 16th century because it was the least pleasant part of the city to live in due to frequent flooding. Yet, just one year past the 500th year of the ghetto’s founding–I am experiencing a vibrancy to this community that no one would have predicted. The Venetian Jewish community was the first ever to live on the site of what was a geto, meaning iron foundry in Italian. (The word was originally pronounced with a “soft g” as in Gepetto or George, but the later German immigrants could not pronounce it properly, so it became a “hard g”).

In 1516, with strict conditions of not living beyond a closed off area, obeying curfews and marking themselves with either a  yellow hat or a yellow badge, among other discriminatory laws, the Venetian Republic granted Jews the right to settle here in this condensed area.

 

venise-quartier-juif-1520

The synagogue is on the left, through the small black door. It’s hard to believe the beauty that reveals itself once you walk inside (above).

Would anyone living at that time have imagined this? World travelers in the hundreds, coming to Venice, wanting to honor Shabbat and be with each other?  Here, in a synagogue hundreds of years old, the words “Am Yisrael” and “Klal Yisrael” were not theoretical terms, but were embodied in the faces of the Israelis, French, British, South Africans, Canadians, and Americans who I sat among.

Who is this people who are drawn to be with each other, who live thousands of miles apart in their everyday lives but for whom the lure of Shabbat evokes its power to gather together? For the two little Venetian girls in the corner, excitedly chattering in Italian, this is just what is–an ordinary Shabbat. For me, the experience is a testament to our strength, our resolve, our commitment to history yet our deep refusal to let it just be history.

In another winding cobble-stoned street of the ghetto is Chabad of Venice, where we davened Kabbalat Shabbat and had our meals.

chabad entrance

The building’s exterior is drab by any standards, but the spiritedness of the people overshadowed it easily.  Close to 200 people gathered to be part of this communal experience, filling a portion of the piazza.

jewish ghetto

While I often spoke to peers and students about the ‘global Jewish community’, I never felt it as clearly as I did on this Shabbat. The experience was so hyper-real that I still can’t comprehend the depth of feeling I had. You are not alone. There are countless souls who you are connected to, with whom you have a shared history. All you need to do is dip into the river of connection once, as I did, to discover its power.


Refuse to accept the arrogant model of leadership

julius.

 

We live in a selfish age. I know, no kidding—so I needn’t bother you with listing all the reasons why this is true. Believe me, it would be cathartic for me to do so.  Are you sure you don’t want some examples?  Okay, just one. In 2014, over 93 million selfies were taken daily. Ninety-three million. This narcissistic attitude permeates our entire culture and is not only limited to individuals, it is also the way companies do business.

Headlines depict company after company’s egregious behavior toward consumers: airbag negligence in cars, airline seats subject to fine print agreements, bogus real estate deals, industry price-fixing, and the numerous recalls of tainted food. There’s even a television show created a decade ago, with enough content to offer viewers a glimpse of dirty dealings called “American Greed”.

This culture of self-hood even extends to appeals by organizations to continually ask you to do things for them, even though you’re the consumer and should be the recipient of any largesse. They want you to like them, follow them, and also post and tweet about them. The goal is to enhance their image by connecting with you via the currency of your social media identity.  Doesn’t this also seem like very self-centered behavior? However, why blame amorphous companies, when the leadership sets the tone.

This morning, Jim Cramer, a commentator on a business show said “we live in an arrogant society”. After reading the first published earnings report from Snapchat he flatly stated that CEO Evan Spiegel is “so arrogant” and needs to find some humility.  He said this because Spiegel did not own up to the facts (a 20% loss) and laughed (Snapchat is a public company). Arrogance is the enemy of humility, because you become so wrapped up in yourself that you are unaware of your obligations towards others. You lose a sense of being connected with others. It is arrogance that has de-humanized the workplace so much so that employees rarely feel a sense of company loyalty, and when they do, it makes headlines. Not surprisingly, the CEO of oGOLead.com  says that we’re in a leadership crisis.

Jewish non-profits can create a different model of leadership, one that has Biblical origins in our patriarchs and matriarchs. The desire to serve people (and a Higher Being) is a mark of humility. Being ‘other-oriented’ requires the ability to recognize that your place is not above another’s and arrogance occurs when someone forgets that.  Recently espoused by Max Depree in The Art of Leadership, a leader is one who serves.  Being a ‘servant’ leader today seems counter-cultural although it is where our roots lie.

Servant leadership means flipping the ‘what can you do for me’ equation to ‘what can I do for you’? This is not as simple as it seems.  First, let’s take a fundraising example. I recently saw a huge billboard sign posted in front of a non-profit (bearing the ubiquitous thermometer) that said “Give so we can make our goal”. See? You might think, ‘what’s so bad about that? It’s honest isn’t it?’  But that approach comes off as just a little arrogant and demanding.  How much more effective might it be to take the place of the other, the one who you’re trying to reach and think about their point of view.  Why should people give to your campaign? How will their help contribute to making the world a better place?  How can your organization serve others better by receiving a donation?

Next, let’s use membership as an example. I receive direct mail requests so often, and find most are highly ineffective, because they haven’t figured out the obvious. It’s not about them, it’s about the cause. Why should someone join? Believe it or not, the reason someone joins is not to become a member. There might be hundreds of reasons why your constituents might be motivated to be a part of your mission, and you need to discover at least some of them.  In order to serve, you need to have information.

At the very least, it comes from a place of humility and a desire to learn, and not in any way like posting a selfie.

 

 

 


What do you want to read on a synagogue sign?

 

thou shalt not.jpg

We live in a visual world, right? So why not go with that? My morning commute is peppered with the various church signs I pass on my way to work. I wonder who actually writes these pithy things.  Is there a team of writers in a back room somewhere brainstorming a year’s worth of compelling sayings to post outside on the church lawn? Do they mail a smattering of weekly messages to the church elders who get to select which ones to post on their outdoor billboard sign? Seriously, who writes these? I smile as I drive by signs like “Yes, We’re Open Between Christmas and Easter”, “Home Improvement Needed? Bring Your Family Here”, and “What’s Missing Here? Ch….Ch. UR!”.

Signs like these are old buddies, enticing you in, knowing your faults but pretty much accepting you as you are. “Haven’t been here for a while? Don’t worry, c’mon in, you’re good here.” “Having a bad day? I can relate. Stop by”. The welcoming spirit is what these churches advertise, it’s what they’re about, and they know it, and they’re just waiting for you to come around.  Take a peek at these church signs which are so engaging to read.

Not so with the synagogues I see. When I Googled (in images) ‘synagogue signs’ not a one made me chuckle. They were all quite boring, actually. Not exactly like a beckoning buddy, but an authority figure; more staid, formal, and reserved–and sometimes even indifferent: “Here’s our name. Isn’t that enough?”. “Here’s a list of services and times.”

Am I wrong? Sometimes you can’t even tell it’s a synagogue that you’re passing by  –fear of ensuing graffiti? Attacks? Perhaps. On the whole, synagogue signs don’t accuse you for not believing, cajole you to enter the sacred space, or even seem to welcome you in. Lack of judgement can often substitute for apathy. Okay I’ll admit, there might be some signs that say “Welcome”, fine. But sometimes being so mild-mannered can be construed as disinterest. We all know that person who doesn’t want to ‘intrude’ in our lives by asking us questions, but to us, it just feels as if the person can’t be bothered.

What I do see sometimes are program announcements on billboards: “Rockin’ Shabbat”, “Shabbat Under the Stars” and once I even saw an audacious sign that proclaimed:  “A Synagogue You Can Believe In”.  Take that one in and let its spiritually arrogant message sink in. It’s revealing that the sign is about the building. Really? I’m going to join because of that? What exactly are synagogues of today offering? The most common thing I see on signs is the word “Free”. If a consumer message is what is displayed, what else would someone think about?

Why should the synagogue downplay its message? Are we that insecure about our spiritual lives? Perhaps we’re not as clear as we think about who we are and what we communicate to the outside world. So, what would you want to read on a synagogue sign?

 


Marketing Jewish Education for Now and Later

downloading-future

 

Sales. Marketing. Branding. Social Media Presence. Analytics. SEO. ROI.

Just a few short years ago, terms like these were absent from board room discussions in the Jewish community, let alone among practitioners in the realm of  Jewish education.

As the world has gotten more sophisticated, nonprofits in general and Jewish organizations specifically, had to respond. Those that deeply understand how social media and marketing influence their constituencies are better positioned to deal with the ebb and flow resulting from this change.

The ‘prosumer’ mentality, just a short time ago labeled selfish and self-centered, has permeated our culture and affects all sorts of decisions. People make choices on multiple factors, but the one that organizational leaders didn’t anticipate was when Jewish involvement became an optional expense.

Paying for Jewish education experiences is not any different for most people than deciding to pay for any other service (pun intended). This makes Jewish education providers work just a bit harder to provide relevant content in formats and venues that people want.

But as long as people base their judgment on the economics of choice, many will jettison long-term goals in favor of the immediate. So, “free” became the new standard as part of the value proposition.

Free trips. Free membership. Free pre-school.

“Free” is a great short-term sales pitch, but tends to devalue what you’re trying to ultimately sell.

Seth Godin, a well-known marketing guru, makes this point:

“If you are selling tomorrow, be very careful not to pitch people who are only interested in buying things that are about today.”

Mostly, Jewish education is not about now.  Character development, Jewish identity-building, leadership training, and critical thinking…are all about how it will impact you later.

Not only are we trying to sell tomorrow, we’ve increased the challenge by selling intangibles. Things you can’t brag about or take a selfie in front of. Nothing real that anyone can update in a post on Facebook.

How are we to market to this new reality?

Well, according to Godin: “Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters (bold typeface mine).  The cultural schism is deep, and it’s not clear that simple marketing techniques are going to do much to change it.”

Clearly, the burden is on us. But you already knew that.

The marketplace is the decider, and we have to weigh in with a compelling model of value.

And even more than that, we have to stop fighting each other for a piece of a disappearing pie. What we offer matters, but it has to be about now–and later

In the simplest of terms, offering experiences provides the now, and when infused with educational content, it provides the later.  People will come back for more if they experience real-time growth and change.  

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From Jewish Camp to Home: Five Easy Things to Do

camp

 

How can your Jewish community maximize campers’ experiences when they arrive home?

Summer camp is exhilarating for our Jewish teens. For most, living Judaism 24/7 and not as an ‘add-on’ activity that so often happens on the home front is a powerful experience.  The ways in which it’s different are probably obvious but some still deserve mentioning:

  • Weeks at camp have the rhythm of Shabbat
  • They’re socializing in a “Jewish bubble” surrounded by staff and friends who are all Jewish and who are making a commitment to be together for several weeks
  • They’re being challenged in unique ways that stimulate thinking and growth
  • Many or most of their activities are highly interactive and engaging
  • The adults they interact with are supporting and non-threatening
  • Camp is a socially safe (usually) environment where problems and issues are sorted out in real-time, when they occur.

So, how can we bridge these experiences to foster a deeper connection with Judaism when they arrive back home? 

How can we assist our Jewish teens,  who have just spent the summer being energized about a Judaism that is alive, pulsing, vibrant, and changeable, return home?

Here are some suggestions for using the talents our teens have gained over the summer:

#1.  Mentor a group to begin a ‘camp style’ group at the synagogue, or community center. Members may have been to camp, or just be interested in this new offering.

#2.  Put one or more Jewish teens on your committees to infuse it with some new ideas and approaches that they’ve learned at camp.

#3.  Help the teens develop goals to incorporate one new and different thing from camp into experiential programming for your youth.

#4.  Feature these Jewish summer camp experts as part of a panel that explores the ways in which your community can learn and be enriched by their experience.

#5.  Get these teens in front of younger kids to share their experiences and foster motivation for a Jewish summer camp experience.

(optional #6: tell me  how it goes!)

 

Photo credit: Wikipedia


What Engagement Is (and Isn’t)

chef

I wrote earlier on my blog site “Double Take” that some job descriptions are so vague, it’s almost impossible to figure out what the tasks are. In that post (called “What will you actually be doing if you get this job?”) I revealed that reading job descriptions is something I did regularly as a career consultant.

Scanning those help wanted ads (when there was such a thing) was valuable for so many reasons: it kept me abreast of industry changes and trends, corporate buzz words, and even company expansion into new areas. Think positions in corporate social responsibility, community relations, and medical ethics— fields which are now commonplace.

It also helped me coach clients on what to watch out for: job descriptions that were unrealistic, too vague or cryptic, or filled with tell-tale warning signs like: “ability to work under pressure with tight deadlines and irregular hours”.

So, what does this have to do with the state of the Jewish community? Plenty, it turns out. The position openings I see posted most often are positions I would have warned people about. These are jobs that on the face of it, have interesting titles, but when you dig deeper, issues bubble up. Most often those positions have either ‘Outreach’ or ‘Engagement’ in the title.

On the surface, those positions sound great and are full of promise, but since we know that many established Jewish non-profits are experiencing contraction (due to economic circumstances, demographics) their inability to effectively undertake the two things above is already a warning sign. When I read the descriptions more closely, my optimism takes a further hit.

The jobs, instead of focusing on involving new and prospective people in the organization, are often a mishmash of tasks that sound more like a recipe than a bona fide job description. Imagine the Grand Chef of Outreach, standing over a pot and adding in: a little marketing, a dash of donor relations, a sprinkling of grant writing, a bit of database management, a with a splash of social media thrown in for good measure.

This is neither outreach or engagement. It’s a job that is made of pieces that don’t necessarily belong together. The tell-tale sign for me is that no where do most of these openings mention responsibilities that should be essential components of outreach or engagement: interviewing stakeholders, gathering data, developing leaders, and implementing strategies and training mechanisms across departments to change organizational culture.

So, in order to do outreach, organizations need to make sure that it’s just not a new job that makes everyone feel a little better that something’s being done, but a real effort at organizational change that is manifested by the true work of engagement.


The Funniest Tweet I’ve Seen

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This is Not the Climate Change You’re Thinking About

Sloppy Words & Food

Sloppy Words, Sloppy Food

At times, I resist writing a post because I just don’t want to spend the time doing all the research it might take.  I also think that no one would want to spend their valuable time just reading another opinion.  So, to be fair to you, this one’s for me. It’s just something that I want to have noted somewhere, and this is the place I picked.

You probably won’t like what I have to say.

The climate change that I’m experiencing is not related to weather. It’s related to how we see ourselves as human beings in the world. More often than not, my experience of living in today’s society seems to affirm that we think less and less of ourselves.

Our behaviors on a daily basis are less refined. More is done without proper thought or intention.

For one, our speech is less dignified. We’re sloppy with words and they have become more angry, more vindictive, more explosive.  Name-calling is not unusual. We pay less attention to accuracy, and often speak first, think later. Sure, online fact checking exists, but who wants to do that all the time?

I am most bothered about this because it goes against my understanding of our numerous laws and cautions regarding speech. (There have been volumes of commentary written about the laws of speech but for an extremely quick introduction read this and/or this).  According to our tradition, the world was created with words which is why we place such an important value on the spoken and written word.

The very thing that is often associated with Judaism, the Ten Commandments, is really an awkward translation of the Hebrew, meaning “Ten Utterances” (Aseret HaDibrot, the root D-B-R meaning words and speak, reinforcing the elemental connection between the two).

Our way of eating has become on the one hand more conscious, on the other much less so. We might be paying a lot of attention to what we eat (gluten-free? fat-free? organic? all natural? free range? no GMO’s?, no growth hormones? dairy free?–really, I just touched the surface here) but we certainly aren’t paying attention to how we eat.

The food packaging industry has burgeoned with food (?) that can be eaten as quickly as possible, no eating utensils or table needed. Machines can pulverize our food beyond recognition. There are outrageous food contests where thousands gather to watch people gobble as much food as they can without actually regurgitating. There are people who try to win these competitions.

We eat on the run. In a car. While on our devices. In a rush. Often alone.

The way we treat our food is the way we treat ourselves. All the research points to a society that is making itself sick by the way we eat, yet changing those habits is very difficult. There are many laws in Judaism about what we eat and how we eat. They are all structured for us to resist the passive ingestion of substances, and elevate the activity that honors us as human beings.

As much as I think that the world agrees with me on how different we are from animals, that just isn’t so. A recent article in the New York Times has the primatologist Frans de Waal outlining why he believes there is little distinction between human beings and primates.  You can read a rebuttal to that here in the online “Evolution News”.  Denying the fact that we are imbued with a special capacity to make moral and ethical choices minimizes who we are and robs us of what our potential is on this earth.

It is difficult in today’s society to intentionally slow down enough to pay attention to behavior that might elevate our souls, instead of denigrating our core.  The spark that I believe is in all of us, and what makes us special creatures should inform our behavior more often.

May we be blessed with the awareness that comes from knowing that and the opportunity to be able to practice it.


Nine Unexpected Ways That Jewish Culture Fascinates Asians

What if we took our New Year Celebration to the streets?

What if we took our New Year Celebration to the streets?

What are we, as Jews, missing?

Clearly something, since others, especially Asians, find that there is an immense value in our Jewish culture and traditions.  Aspects of our heritage that we either take for granted or deride as old-fashioned provide them with ample areas of study.

Perhaps by reading this (non-definitive) list of specifically Jewish phenomena that they find interesting and worthy of study, we will be inspired to reclaim our own connections. Here is what has been the subject of examination:

  1. Our method of Talmud study, which engages the mind in different ways than other types of learning. I’ve written about this curiosity of the South Koreans several years ago here. About 50,000,000 Koreans have studied the Talmud (in a country where most people are Christian or Buddhist).  If that wasn’t impressive enough, a recent article in the New Yorker called “How the Talmud Became a Best-Seller in Korea” states that every South Korean home has at least one copy of the Talmud. (Reality check–if you’re Jewish and reading this: can you say the same?).
  2. The way in which the bonds of connection is reinforced between the generations through home-based rituals. Our many holidays and celebrations reinforce and strengthen family values…all of which are of interest to a nation that wants to advance, yet hold on to family traditions.
  3. Our penchant for beating the Nobel odds. They are exploring the reasons why at least twenty percent of Nobel Prize winners are Jewish, while Jews represent less than 0.2% of the world’s population. They want to know the ‘secret sauce’ that outdoes statistical expectations. (Much has already been written of the “Tiger Mom” syndrome and how it relates to Jewish mothers’ approach to success, so I won’t go into that here).
  4. Our entrepreneurial success (particularly in Israel, where there are a disproportionate number of profitable tech start-ups relative to the population) and ability to think of ever newer technologies that answer today’s problems successfully. Even though for example, founders may not identify primarily as “Jewish” the fact is evident (an obvious example would be Mark Zuckerberg….who, um, married Priscilla Chan).
  5. Judaism as researched from an academic lens. Since the Chinese nation is in a process of advancement, it sees Jews as another ancient people who have excelled while maintaining a distinct identity.  There are no fewer than ten academic centers of Jewish studies in Chinese Universities across the country, and students often spend a semester abroad, learning more about Jewish history and culture in Israel or the United States.  The deputy director of the Glazer Institute of Jewish Studies at Nanjing University, says that the curiosity reflects “Judeophilia” rather than “Judeophobia” .
  6. Trade potential between the Israel and China. Trade has increased over 20000% in the past two decades, and today reaches over $10.8 billion. China is now Israel’s third-largest trading partner, after the United States and the EU. Naftali Bennett, Israel’s Economy Minister has described Israel as “going East” in terms of trade and Research &Development.
  7. The ability to keep languages alive that many thought were doomed to extinction. Hebrew was not a spoken, modern language until the 1940’s and for years the use of Yiddish has been in decline. Chinese state radio now broadcasts in Hebrew.  Jewish experts who China brings as guests for news and business shows are able to speak Hebrew with their Chinese interviewers.  A Ph.D. student recently wrote and performed history’s first Chinese-Yiddish song (you can watch it here) after studying Yiddish and Hebrew in Israel. She stated that “Nowadays, more and more Chinese are curious about Jewish history and culture.” An online news item reported that people living in Russia’s Far East (a territory along the Russian-Chinese border) are studying Yiddish. There, “all schoolchildren learn Yiddish as part of the curriculum, even though students of Chinese and Korean descent often outnumber Jewish ones.
  8. The investment potential of connecting with Israeli companies. Stephanie Lee, founder of Beijing Zion Shalom Cultural Development Company, matches Chinese investors with Israeli high-tech startups stated  “We really want to learn more about the culture, also the religious customs, and see how children are raised”.  In the early part of the decade there was virtually no high-tech funding from China. Just two years ago, within a couple of years, Chinese firms invested $32 billion in Israel.  Asia’s richest man Li Ka-shing, invests heavily in Israeli tech and bio-tech, and over one-third of the startups funded by his company is Israeli. China is in second place (after the United States) as a collaborator with Israeli high-tech firms backed by Israel’s Office of the Chief Scientist.
  9. The appeal of Shabbat. A company in Israel, called Shabbat of a Lifetime, arranges a Sabbath meal experience with non-Jewish tourists who want to experience its allure first-hand in homes of traditionally observant Jews. Recently, those who are requesting the program are predominantly from Asian countries.

Please share 🙂  #Israel #startups #JewishCulture #JewishAsianConnection

Further reading on related topics:

Jews With Asian Heritage Pose Growing Identity Challenge to Jewish Establishment

Choose Your Own Identity


How to Deal With Angry Words in Troubling Times

 

Can you stay calm in an angry world?

Can you stay calm in an angry world?

I almost can’t watch the news anymore. For me, no matter what channel I turn to what I hear are words that seem to incite an emotional response and cause me to feel a great deal of angst. Reporters and screen crawlers alike parse out words and headlines that increase my heart rate, making me very anxious about what to expect (or not) next.

I am definitely on overload. I can tell because right about now I could use a strong dose of several Hallmark movies just to offset all the negativity that surrounds me. Or a Disney film. Anything without violence, terror, bloodshed, or senseless killing. There’s enough of that via the media that seeps into my home on a daily basis.

How do you respond internally to all of these caustic attacks? Does it affect you? Do you want to turn off the TV? Do you want to shout back?

I believe that we are affected by all that’s around us, including the words and images we let in, and that we also contribute to our reality by either accepting things as they are or by doing something to offset it.

Words matter. According to some Jewish traditions, the entire world was created with words.

Whether or not that is your belief, we all know that words have an immense ability to create, change, and mediate our reality.

We should not take words lightly. I remember this acutely after Yitzhak’s Rabin’s assassination, when there was much in the media about the verbal incrimination and incitement that led up to it. Libelous terms were casually used, and the level of poisonous words escalated when reporting about the opposition to his pursuit of peace. An account on CNN’s site last month (on the anniversary of the assassination) said “They called Rabin a traitor; some went so far as to liken him to a Nazi SS officer.”

Our own American reality has changed in just the past few weeks. Terror shootings have shocked us all. The death toll in just the past few months is beyond belief.  The ways in which we cope with the portrayal of these violent acts tells us more about who we are as a society than more benevolent times. How are we coping with this?

Many reporters, politicians, and pundits try to top each other by using acrimonious labels, venomous attacks, and ever more harsh statements. Reading or hearing these words would have shocked most of us just several months ago. We have to be careful that these experiences do not become our new normal. Very careful.

How can we possibly change what’s already happening? By doing what we can in our own small circle. I know this might sound very simplistic, but by making sure we behave the way we were intended to be–with honor, civility, and kindness, we can create a reality that is very different from the one we’re constantly exposed to.

We can change things by focusing as much as we can on our own choice of words.  Be more aware of the words you use to describe something you don’t like. Dare to do the opposite of what you’re reading and hearing.  

Speak more kindly.  Use even more care with how you speak with others. The power of your words will affirm that creation is Good.  “And God saw all that God had made, and behold, it was very good” (Genesis 1:35).

 

 


Why Be Jewish? Rabbi Sacks Responds With A Most Compelling Answer

This piece is so important to read in its entirety. Please go to the link below.

via Why Judaism? 


Jewish Interfaith Outreach: Making Challah and “Doing Jewish”

The final product of a great evening!

Making Challah, Making Connections

Scoop, beat, pour, and mix—then knead, fold, knead, fold. It’s the methodical way that you’d make a dough for challah, and the process itself seems quite mechanical, if you were doing it alone in your own kitchen.

But making challah with 20 people in someone’s home is quite a different experience, and creating challah with people who are doing it for the first time is exhilarating. I participated in the event as a member of the Advisory Council of InterfaithFamily (IFF-Philadelphia) and it attracted a demographic that would be the envy of any Jewish outreach movement.

Four young millennial-aged couples attended, with a smattering of some young singles, older folks, and a mom with her two kids – their common interest was in ‘doing Jewish’. That was the foundation upon which people built connections and shared Shabbat stories along with flour and measuring cups that were set aside at stations, like in some amazing challah bake-off on a Jewish Food Network show.

The event was called “Challah and Conversation” and by the end of the night, there was plenty of both. The environment was open, accepting and casual which allowed participants to feel comfortable asking about the many beautiful and significant rituals surrounding Shabbat. There was curiosity about egg-checking (for kosher reasons), traditions for candle-lighting, the custom some choose to follow for ‘taking challah‘, and questions like: Why do some people tear the challah and not slice it with a knife? Why is salt sprinkled on it? Why is the challah covered? What is the ‘Parent’s Prayer’?

The most outstanding experience from the evening was not the beautifully braided specimens in personal aluminum baking dishes that everyone was taking home, ready to be baked. Nor was it that everyone would get to savor the experience all over again when that unmistakable luscious challah smell would fill their homes before the Sabbath began. What was undeniably special was that people came together, in the true spirit of learning and community, and shared an experience that brought them that much closer to Judaism, and that much closer to each other.

So, as educators, what can we take away from this experience? Besides taking away a great recipe for challah (click here) the event had all the ingredients for successful outreach:

  • Experiences that are hands-on work
  • Interactive learning components so people walk away with something new
  • Welcoming atmosphere (IFF staff can help with this)
  • Hosting the event in a person’s home
  • The ‘doing Jewish’ part is as non-threatening as possible
  • Casual but intentional follow-up