Tag Archives: Judaism

What do you want to read on a synagogue sign?

 

thou shalt not.jpg

We live in a visual world, right? So why not go with that? My morning commute is peppered with the various church signs I pass on my way to work. I wonder who actually writes these pithy things.  Is there a team of writers in a back room somewhere brainstorming a year’s worth of compelling sayings to post outside on the church lawn? Do they mail a smattering of weekly messages to the church elders who get to select which ones to post on their outdoor billboard sign? Seriously, who writes these? I smile as I drive by signs like “Yes, We’re Open Between Christmas and Easter”, “Home Improvement Needed? Bring Your Family Here”, and “What’s Missing Here? Ch….Ch. UR!”.

Signs like these are old buddies, enticing you in, knowing your faults but pretty much accepting you as you are. “Haven’t been here for a while? Don’t worry, c’mon in, you’re good here.” “Having a bad day? I can relate. Stop by”. The welcoming spirit is what these churches advertise, it’s what they’re about, and they know it, and they’re just waiting for you to come around.  Take a peek at these church signs which are so engaging to read.

Not so with the synagogues I see. When I Googled (in images) ‘synagogue signs’ not a one made me chuckle. They were all quite boring, actually. Not exactly like a beckoning buddy, but an authority figure; more staid, formal, and reserved–and sometimes even indifferent: “Here’s our name. Isn’t that enough?”. “Here’s a list of services and times.”

Am I wrong? Sometimes you can’t even tell it’s a synagogue that you’re passing by  –fear of ensuing graffiti? Attacks? Perhaps. On the whole, synagogue signs don’t accuse you for not believing, cajole you to enter the sacred space, or even seem to welcome you in. Lack of judgement can often substitute for apathy. Okay I’ll admit, there might be some signs that say “Welcome”, fine. But sometimes being so mild-mannered can be construed as disinterest. We all know that person who doesn’t want to ‘intrude’ in our lives by asking us questions, but to us, it just feels as if the person can’t be bothered.

What I do see sometimes are program announcements on billboards: “Rockin’ Shabbat”, “Shabbat Under the Stars” and once I even saw an audacious sign that proclaimed:  “A Synagogue You Can Believe In”.  Take that one in and let its spiritually arrogant message sink in. It’s revealing that the sign is about the building. Really? I’m going to join because of that? What exactly are synagogues of today offering? The most common thing I see on signs is the word “Free”. If a consumer message is what is displayed, what else would someone think about?

Why should the synagogue downplay its message? Are we that insecure about our spiritual lives? Perhaps we’re not as clear as we think about who we are and what we communicate to the outside world. So, what would you want to read on a synagogue sign?

 


Marketing Jewish Education for Now and Later

downloading-future

 

Sales. Marketing. Branding. Social Media Presence. Analytics. SEO. ROI.

Just a few short years ago, terms like these were absent from board room discussions in the Jewish community, let alone among practitioners in the realm of  Jewish education.

As the world has gotten more sophisticated, nonprofits in general and Jewish organizations specifically, had to respond. Those that deeply understand how social media and marketing influence their constituencies are better positioned to deal with the ebb and flow resulting from this change.

The ‘prosumer’ mentality, just a short time ago labeled selfish and self-centered, has permeated our culture and affects all sorts of decisions. People make choices on multiple factors, but the one that organizational leaders didn’t anticipate was when Jewish involvement became an optional expense.

Paying for Jewish education experiences is not any different for most people than deciding to pay for any other service (pun intended). This makes Jewish education providers work just a bit harder to provide relevant content in formats and venues that people want.

But as long as people base their judgment on the economics of choice, many will jettison long-term goals in favor of the immediate. So, “free” became the new standard as part of the value proposition.

Free trips. Free membership. Free pre-school.

“Free” is a great short-term sales pitch, but tends to devalue what you’re trying to ultimately sell.

Seth Godin, a well-known marketing guru, makes this point:

“If you are selling tomorrow, be very careful not to pitch people who are only interested in buying things that are about today.”

Mostly, Jewish education is not about now.  Character development, Jewish identity-building, leadership training, and critical thinking…are all about how it will impact you later.

Not only are we trying to sell tomorrow, we’ve increased the challenge by selling intangibles. Things you can’t brag about or take a selfie in front of. Nothing real that anyone can update in a post on Facebook.

How are we to market to this new reality?

Well, according to Godin: “Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters (bold typeface mine).  The cultural schism is deep, and it’s not clear that simple marketing techniques are going to do much to change it.”

Clearly, the burden is on us. But you already knew that.

The marketplace is the decider, and we have to weigh in with a compelling model of value.

And even more than that, we have to stop fighting each other for a piece of a disappearing pie. What we offer matters, but it has to be about now–and later

In the simplest of terms, offering experiences provides the now, and when infused with educational content, it provides the later.  People will come back for more if they experience real-time growth and change.  

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From Jewish Camp to Home: Five Easy Things to Do

camp

 

How can your Jewish community maximize campers’ experiences when they arrive home?

Summer camp is exhilarating for our Jewish teens. For most, living Judaism 24/7 and not as an ‘add-on’ activity that so often happens on the home front is a powerful experience.  The ways in which it’s different are probably obvious but some still deserve mentioning:

  • Weeks at camp have the rhythm of Shabbat
  • They’re socializing in a “Jewish bubble” surrounded by staff and friends who are all Jewish and who are making a commitment to be together for several weeks
  • They’re being challenged in unique ways that stimulate thinking and growth
  • Many or most of their activities are highly interactive and engaging
  • The adults they interact with are supporting and non-threatening
  • Camp is a socially safe (usually) environment where problems and issues are sorted out in real-time, when they occur.

So, how can we bridge these experiences to foster a deeper connection with Judaism when they arrive back home? 

How can we assist our Jewish teens,  who have just spent the summer being energized about a Judaism that is alive, pulsing, vibrant, and changeable, return home?

Here are some suggestions for using the talents our teens have gained over the summer:

#1.  Mentor a group to begin a ‘camp style’ group at the synagogue, or community center. Members may have been to camp, or just be interested in this new offering.

#2.  Put one or more Jewish teens on your committees to infuse it with some new ideas and approaches that they’ve learned at camp.

#3.  Help the teens develop goals to incorporate one new and different thing from camp into experiential programming for your youth.

#4.  Feature these Jewish summer camp experts as part of a panel that explores the ways in which your community can learn and be enriched by their experience.

#5.  Get these teens in front of younger kids to share their experiences and foster motivation for a Jewish summer camp experience.

(optional #6: tell me  how it goes!)

 

Photo credit: Wikipedia


What Engagement Is (and Isn’t)

chef

I wrote earlier on my blog site “Double Take” that some job descriptions are so vague, it’s almost impossible to figure out what the tasks are. In that post (called “What will you actually be doing if you get this job?”) I revealed that reading job descriptions is something I did regularly as a career consultant.

Scanning those help wanted ads (when there was such a thing) was valuable for so many reasons: it kept me abreast of industry changes and trends, corporate buzz words, and even company expansion into new areas. Think positions in corporate social responsibility, community relations, and medical ethics— fields which are now commonplace.

It also helped me coach clients on what to watch out for: job descriptions that were unrealistic, too vague or cryptic, or filled with tell-tale warning signs like: “ability to work under pressure with tight deadlines and irregular hours”.

So, what does this have to do with the state of the Jewish community? Plenty, it turns out. The position openings I see posted most often are positions I would have warned people about. These are jobs that on the face of it, have interesting titles, but when you dig deeper, issues bubble up. Most often those positions have either ‘Outreach’ or ‘Engagement’ in the title.

On the surface, those positions sound great and are full of promise, but since we know that many established Jewish non-profits are experiencing contraction (due to economic circumstances, demographics) their inability to effectively undertake the two things above is already a warning sign. When I read the descriptions more closely, my optimism takes a further hit.

The jobs, instead of focusing on involving new and prospective people in the organization, are often a mishmash of tasks that sound more like a recipe than a bona fide job description. Imagine the Grand Chef of Outreach, standing over a pot and adding in: a little marketing, a dash of donor relations, a sprinkling of grant writing, a bit of database management, a with a splash of social media thrown in for good measure.

This is neither outreach or engagement. It’s a job that is made of pieces that don’t necessarily belong together. The tell-tale sign for me is that no where do most of these openings mention responsibilities that should be essential components of outreach or engagement: interviewing stakeholders, gathering data, developing leaders, and implementing strategies and training mechanisms across departments to change organizational culture.

So, in order to do outreach, organizations need to make sure that it’s just not a new job that makes everyone feel a little better that something’s being done, but a real effort at organizational change that is manifested by the true work of engagement.


The Funniest Tweet I’ve Seen

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This is Not the Climate Change You’re Thinking About

Sloppy Words & Food

Sloppy Words, Sloppy Food

At times, I resist writing a post because I just don’t want to spend the time doing all the research it might take.  I also think that no one would want to spend their valuable time just reading another opinion.  So, to be fair to you, this one’s for me. It’s just something that I want to have noted somewhere, and this is the place I picked.

You probably won’t like what I have to say.

The climate change that I’m experiencing is not related to weather. It’s related to how we see ourselves as human beings in the world. More often than not, my experience of living in today’s society seems to affirm that we think less and less of ourselves.

Our behaviors on a daily basis are less refined. More is done without proper thought or intention.

For one, our speech is less dignified. We’re sloppy with words and they have become more angry, more vindictive, more explosive.  Name-calling is not unusual. We pay less attention to accuracy, and often speak first, think later. Sure, online fact checking exists, but who wants to do that all the time?

I am most bothered about this because it goes against my understanding of our numerous laws and cautions regarding speech. (There have been volumes of commentary written about the laws of speech but for an extremely quick introduction read this and/or this).  According to our tradition, the world was created with words which is why we place such an important value on the spoken and written word.

The very thing that is often associated with Judaism, the Ten Commandments, is really an awkward translation of the Hebrew, meaning “Ten Utterances” (Aseret HaDibrot, the root D-B-R meaning words and speak, reinforcing the elemental connection between the two).

Our way of eating has become on the one hand more conscious, on the other much less so. We might be paying a lot of attention to what we eat (gluten-free? fat-free? organic? all natural? free range? no GMO’s?, no growth hormones? dairy free?–really, I just touched the surface here) but we certainly aren’t paying attention to how we eat.

The food packaging industry has burgeoned with food (?) that can be eaten as quickly as possible, no eating utensils or table needed. Machines can pulverize our food beyond recognition. There are outrageous food contests where thousands gather to watch people gobble as much food as they can without actually regurgitating. There are people who try to win these competitions.

We eat on the run. In a car. While on our devices. In a rush. Often alone.

The way we treat our food is the way we treat ourselves. All the research points to a society that is making itself sick by the way we eat, yet changing those habits is very difficult. There are many laws in Judaism about what we eat and how we eat. They are all structured for us to resist the passive ingestion of substances, and elevate the activity that honors us as human beings.

As much as I think that the world agrees with me on how different we are from animals, that just isn’t so. A recent article in the New York Times has the primatologist Frans de Waal outlining why he believes there is little distinction between human beings and primates.  You can read a rebuttal to that here in the online “Evolution News”.  Denying the fact that we are imbued with a special capacity to make moral and ethical choices minimizes who we are and robs us of what our potential is on this earth.

It is difficult in today’s society to intentionally slow down enough to pay attention to behavior that might elevate our souls, instead of denigrating our core.  The spark that I believe is in all of us, and what makes us special creatures should inform our behavior more often.

May we be blessed with the awareness that comes from knowing that and the opportunity to be able to practice it.


Nine Unexpected Ways That Jewish Culture Fascinates Asians

What if we took our New Year Celebration to the streets?

What if we took our New Year Celebration to the streets?

What are we, as Jews, missing?

Clearly something, since others, especially Asians, find that there is an immense value in our Jewish culture and traditions.  Aspects of our heritage that we either take for granted or deride as old-fashioned provide them with ample areas of study.

Perhaps by reading this (non-definitive) list of specifically Jewish phenomena that they find interesting and worthy of study, we will be inspired to reclaim our own connections. Here is what has been the subject of examination:

  1. Our method of Talmud study, which engages the mind in different ways than other types of learning. I’ve written about this curiosity of the South Koreans several years ago here. About 50,000,000 Koreans have studied the Talmud (in a country where most people are Christian or Buddhist).  If that wasn’t impressive enough, a recent article in the New Yorker called “How the Talmud Became a Best-Seller in Korea” states that every South Korean home has at least one copy of the Talmud. (Reality check–if you’re Jewish and reading this: can you say the same?).
  2. The way in which the bonds of connection is reinforced between the generations through home-based rituals. Our many holidays and celebrations reinforce and strengthen family values…all of which are of interest to a nation that wants to advance, yet hold on to family traditions.
  3. Our penchant for beating the Nobel odds. They are exploring the reasons why at least twenty percent of Nobel Prize winners are Jewish, while Jews represent less than 0.2% of the world’s population. They want to know the ‘secret sauce’ that outdoes statistical expectations. (Much has already been written of the “Tiger Mom” syndrome and how it relates to Jewish mothers’ approach to success, so I won’t go into that here).
  4. Our entrepreneurial success (particularly in Israel, where there are a disproportionate number of profitable tech start-ups relative to the population) and ability to think of ever newer technologies that answer today’s problems successfully. Even though for example, founders may not identify primarily as “Jewish” the fact is evident (an obvious example would be Mark Zuckerberg….who, um, married Priscilla Chan).
  5. Judaism as researched from an academic lens. Since the Chinese nation is in a process of advancement, it sees Jews as another ancient people who have excelled while maintaining a distinct identity.  There are no fewer than ten academic centers of Jewish studies in Chinese Universities across the country, and students often spend a semester abroad, learning more about Jewish history and culture in Israel or the United States.  The deputy director of the Glazer Institute of Jewish Studies at Nanjing University, says that the curiosity reflects “Judeophilia” rather than “Judeophobia” .
  6. Trade potential between the Israel and China. Trade has increased over 20000% in the past two decades, and today reaches over $10.8 billion. China is now Israel’s third-largest trading partner, after the United States and the EU. Naftali Bennett, Israel’s Economy Minister has described Israel as “going East” in terms of trade and Research &Development.
  7. The ability to keep languages alive that many thought were doomed to extinction. Hebrew was not a spoken, modern language until the 1940’s and for years the use of Yiddish has been in decline. Chinese state radio now broadcasts in Hebrew.  Jewish experts who China brings as guests for news and business shows are able to speak Hebrew with their Chinese interviewers.  A Ph.D. student recently wrote and performed history’s first Chinese-Yiddish song (you can watch it here) after studying Yiddish and Hebrew in Israel. She stated that “Nowadays, more and more Chinese are curious about Jewish history and culture.” An online news item reported that people living in Russia’s Far East (a territory along the Russian-Chinese border) are studying Yiddish. There, “all schoolchildren learn Yiddish as part of the curriculum, even though students of Chinese and Korean descent often outnumber Jewish ones.
  8. The investment potential of connecting with Israeli companies. Stephanie Lee, founder of Beijing Zion Shalom Cultural Development Company, matches Chinese investors with Israeli high-tech startups stated  “We really want to learn more about the culture, also the religious customs, and see how children are raised”.  In the early part of the decade there was virtually no high-tech funding from China. Just two years ago, within a couple of years, Chinese firms invested $32 billion in Israel.  Asia’s richest man Li Ka-shing, invests heavily in Israeli tech and bio-tech, and over one-third of the startups funded by his company is Israeli. China is in second place (after the United States) as a collaborator with Israeli high-tech firms backed by Israel’s Office of the Chief Scientist.
  9. The appeal of Shabbat. A company in Israel, called Shabbat of a Lifetime, arranges a Sabbath meal experience with non-Jewish tourists who want to experience its allure first-hand in homes of traditionally observant Jews. Recently, those who are requesting the program are predominantly from Asian countries.

Please share 🙂  #Israel #startups #JewishCulture #JewishAsianConnection

Further reading on related topics:

Jews With Asian Heritage Pose Growing Identity Challenge to Jewish Establishment

Choose Your Own Identity