Tag Archives: Jewish community

What do you want to read on a synagogue sign?

 

thou shalt not.jpg

We live in a visual world, right? So why not go with that? My morning commute is peppered with the various church signs I pass on my way to work. I wonder who actually writes these pithy things.  Is there a team of writers in a back room somewhere brainstorming a year’s worth of compelling sayings to post outside on the church lawn? Do they mail a smattering of weekly messages to the church elders who get to select which ones to post on their outdoor billboard sign? Seriously, who writes these? I smile as I drive by signs like “Yes, We’re Open Between Christmas and Easter”, “Home Improvement Needed? Bring Your Family Here”, and “What’s Missing Here? Ch….Ch. UR!”.

Signs like these are old buddies, enticing you in, knowing your faults but pretty much accepting you as you are. “Haven’t been here for a while? Don’t worry, c’mon in, you’re good here.” “Having a bad day? I can relate. Stop by”. The welcoming spirit is what these churches advertise, it’s what they’re about, and they know it, and they’re just waiting for you to come around.  Take a peek at these church signs which are so engaging to read.

Not so with the synagogues I see. When I Googled (in images) ‘synagogue signs’ not a one made me chuckle. They were all quite boring, actually. Not exactly like a beckoning buddy, but an authority figure; more staid, formal, and reserved–and sometimes even indifferent: “Here’s our name. Isn’t that enough?”. “Here’s a list of services and times.”

Am I wrong? Sometimes you can’t even tell it’s a synagogue that you’re passing by  –fear of ensuing graffiti? Attacks? Perhaps. On the whole, synagogue signs don’t accuse you for not believing, cajole you to enter the sacred space, or even seem to welcome you in. Lack of judgement can often substitute for apathy. Okay I’ll admit, there might be some signs that say “Welcome”, fine. But sometimes being so mild-mannered can be construed as disinterest. We all know that person who doesn’t want to ‘intrude’ in our lives by asking us questions, but to us, it just feels as if the person can’t be bothered.

What I do see sometimes are program announcements on billboards: “Rockin’ Shabbat”, “Shabbat Under the Stars” and once I even saw an audacious sign that proclaimed:  “A Synagogue You Can Believe In”.  Take that one in and let its spiritually arrogant message sink in. It’s revealing that the sign is about the building. Really? I’m going to join because of that? What exactly are synagogues of today offering? The most common thing I see on signs is the word “Free”. If a consumer message is what is displayed, what else would someone think about?

Why should the synagogue downplay its message? Are we that insecure about our spiritual lives? Perhaps we’re not as clear as we think about who we are and what we communicate to the outside world. So, what would you want to read on a synagogue sign?

 

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What I Learned About Leadership From An Evangelical Minister

lessons-learned

Here’s what I learned about engaging lay people from an Evangelical minister during a holiday dinner party: a faith community’s goals should be reflected in its paths toward leadership.

Last week I sat diagonally across an intense yet energetic, full-of-spirit kind of guy who gives greatly of his time in his church, and who has subsequently become a minister. In that role, he leads study groups and connects closely with church members, taking on their stories and their pain, and in the process, connects them to their faith on a very personal level. The group studies scripture, but the group isn’t just about studying. Teachings are put into practice right then and there.

One of the members of the group said an elderly woman in the parish didn’t have enough money to pay her heating bill. In very short time, group members found the funds for her, paying her electric bill for the winter. I asked if anyone informed the priest, to see if there was a pathway for things like this to ‘bubble up’ to that level. “No,” he quickly responded, “there was no need, this was within our ability to do, and we took care of it quietly”. I didn’t need to ask for elaboration, what he didn’t say filled a huge space. This was true leadership by lay leaders, taking on responsibility to do what needed to get done. No fanfare. No bureaucratic red tape. They knew it was in the mission of their work to care for other members.

He finds immense spiritual nourishment from this work and engages in it while working full-time, attending to his marriage and his two teenage daughters. It’s what he does, what he feels called to do, and it kind of makes you wonder about your own free time.

It took no time at all for us to find common ground about topics that in other circumstances would cause a lot of eye-rolling and polite excuses by others who would choose to converse about much juicier topics. But, we were at a holiday gathering, and the spirit of the season was seated at the table. We soaked up our differing ideas about faith, belief, the bible, and the role of organized religion in people’s lives. I learned a lot from him, and he from me.

Among the things we talked about was the structure of his church, and how lay people who are so moved religiously, are gently led on a path to leadership. The priest encourages them to receive training–doing so incrementally and slowly, and then, when ready, they provide ministry to others within the church. This is accomplished within a small group model, one person ministering to several small groups, even though the church might have thousands of members.  It keeps things small, intimate, and full of personal meaning.

Certain positions within the church lead to ordination by an Archbishop, like that of Deacon, who after years of study and involvement attains a level respected highly by other church members. I thought about what this means, especially when comparing that to the many synagogue lay leader positions that seem mired in fiscal management, operations and building maintenance, and fundraising.

I know that the entire structure of synagogue life is different, but what can I learn from this? How could my experience of synagogue life be so radically different from the picture of spiritual meaning that I heard? It seems like a commitment to living a Jewish life is not generally a requirement for attaining synagogue leadership roles.  What if there was a pathway of leadership that involved religious and spiritual growth?  Can you imagine that? What if there was a requirement for leaders to be personally committed to advancing their spiritual and religious practice? How inspirational would that be, to see people in leadership roles involved in holy soul-work?

If the synagogue’s goal is to build a faith community, how are we working towards that? We know that there are Jewish spaces that have transformed themselves, and it would be interesting to know if their leadership pathways are reflective of that change. What strategies might we employ to incorporate this kind of thinking?

For example, The Union for Reform Judaism developed a strategy for small group work that might operate on the method mentioned above, though I’m unaware of any evaluative material about the outcomes of that enterprise. There might be other innovative approaches to this as well.

We need to learn together, pulling from as many different sources as we can, to reinvigorate the purpose of creating community.

 


Marketing Jewish Education for Now and Later

downloading-future

 

Sales. Marketing. Branding. Social Media Presence. Analytics. SEO. ROI.

Just a few short years ago, terms like these were absent from board room discussions in the Jewish community, let alone among practitioners in the realm of  Jewish education.

As the world has gotten more sophisticated, nonprofits in general and Jewish organizations specifically, had to respond. Those that deeply understand how social media and marketing influence their constituencies are better positioned to deal with the ebb and flow resulting from this change.

The ‘prosumer’ mentality, just a short time ago labeled selfish and self-centered, has permeated our culture and affects all sorts of decisions. People make choices on multiple factors, but the one that organizational leaders didn’t anticipate was when Jewish involvement became an optional expense.

Paying for Jewish education experiences is not any different for most people than deciding to pay for any other service (pun intended). This makes Jewish education providers work just a bit harder to provide relevant content in formats and venues that people want.

But as long as people base their judgment on the economics of choice, many will jettison long-term goals in favor of the immediate. So, “free” became the new standard as part of the value proposition.

Free trips. Free membership. Free pre-school.

“Free” is a great short-term sales pitch, but tends to devalue what you’re trying to ultimately sell.

Seth Godin, a well-known marketing guru, makes this point:

“If you are selling tomorrow, be very careful not to pitch people who are only interested in buying things that are about today.”

Mostly, Jewish education is not about now.  Character development, Jewish identity-building, leadership training, and critical thinking…are all about how it will impact you later.

Not only are we trying to sell tomorrow, we’ve increased the challenge by selling intangibles. Things you can’t brag about or take a selfie in front of. Nothing real that anyone can update in a post on Facebook.

How are we to market to this new reality?

Well, according to Godin: “Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters (bold typeface mine).  The cultural schism is deep, and it’s not clear that simple marketing techniques are going to do much to change it.”

Clearly, the burden is on us. But you already knew that.

The marketplace is the decider, and we have to weigh in with a compelling model of value.

And even more than that, we have to stop fighting each other for a piece of a disappearing pie. What we offer matters, but it has to be about now–and later

In the simplest of terms, offering experiences provides the now, and when infused with educational content, it provides the later.  People will come back for more if they experience real-time growth and change.  

Related articles


What Engagement Is (and Isn’t)

chef

I wrote earlier on my blog site “Double Take” that some job descriptions are so vague, it’s almost impossible to figure out what the tasks are. In that post (called “What will you actually be doing if you get this job?”) I revealed that reading job descriptions is something I did regularly as a career consultant.

Scanning those help wanted ads (when there was such a thing) was valuable for so many reasons: it kept me abreast of industry changes and trends, corporate buzz words, and even company expansion into new areas. Think positions in corporate social responsibility, community relations, and medical ethics— fields which are now commonplace.

It also helped me coach clients on what to watch out for: job descriptions that were unrealistic, too vague or cryptic, or filled with tell-tale warning signs like: “ability to work under pressure with tight deadlines and irregular hours”.

So, what does this have to do with the state of the Jewish community? Plenty, it turns out. The position openings I see posted most often are positions I would have warned people about. These are jobs that on the face of it, have interesting titles, but when you dig deeper, issues bubble up. Most often those positions have either ‘Outreach’ or ‘Engagement’ in the title.

On the surface, those positions sound great and are full of promise, but since we know that many established Jewish non-profits are experiencing contraction (due to economic circumstances, demographics) their inability to effectively undertake the two things above is already a warning sign. When I read the descriptions more closely, my optimism takes a further hit.

The jobs, instead of focusing on involving new and prospective people in the organization, are often a mishmash of tasks that sound more like a recipe than a bona fide job description. Imagine the Grand Chef of Outreach, standing over a pot and adding in: a little marketing, a dash of donor relations, a sprinkling of grant writing, a bit of database management, a with a splash of social media thrown in for good measure.

This is neither outreach or engagement. It’s a job that is made of pieces that don’t necessarily belong together. The tell-tale sign for me is that no where do most of these openings mention responsibilities that should be essential components of outreach or engagement: interviewing stakeholders, gathering data, developing leaders, and implementing strategies and training mechanisms across departments to change organizational culture.

So, in order to do outreach, organizations need to make sure that it’s just not a new job that makes everyone feel a little better that something’s being done, but a real effort at organizational change that is manifested by the true work of engagement.


Nine Unexpected Ways That Jewish Culture Fascinates Asians

What if we took our New Year Celebration to the streets?

What if we took our New Year Celebration to the streets?

What are we, as Jews, missing?

Clearly something, since others, especially Asians, find that there is an immense value in our Jewish culture and traditions.  Aspects of our heritage that we either take for granted or deride as old-fashioned provide them with ample areas of study.

Perhaps by reading this (non-definitive) list of specifically Jewish phenomena that they find interesting and worthy of study, we will be inspired to reclaim our own connections. Here is what has been the subject of examination:

  1. Our method of Talmud study, which engages the mind in different ways than other types of learning. I’ve written about this curiosity of the South Koreans several years ago here. About 50,000,000 Koreans have studied the Talmud (in a country where most people are Christian or Buddhist).  If that wasn’t impressive enough, a recent article in the New Yorker called “How the Talmud Became a Best-Seller in Korea” states that every South Korean home has at least one copy of the Talmud. (Reality check–if you’re Jewish and reading this: can you say the same?).
  2. The way in which the bonds of connection is reinforced between the generations through home-based rituals. Our many holidays and celebrations reinforce and strengthen family values…all of which are of interest to a nation that wants to advance, yet hold on to family traditions.
  3. Our penchant for beating the Nobel odds. They are exploring the reasons why at least twenty percent of Nobel Prize winners are Jewish, while Jews represent less than 0.2% of the world’s population. They want to know the ‘secret sauce’ that outdoes statistical expectations. (Much has already been written of the “Tiger Mom” syndrome and how it relates to Jewish mothers’ approach to success, so I won’t go into that here).
  4. Our entrepreneurial success (particularly in Israel, where there are a disproportionate number of profitable tech start-ups relative to the population) and ability to think of ever newer technologies that answer today’s problems successfully. Even though for example, founders may not identify primarily as “Jewish” the fact is evident (an obvious example would be Mark Zuckerberg….who, um, married Priscilla Chan).
  5. Judaism as researched from an academic lens. Since the Chinese nation is in a process of advancement, it sees Jews as another ancient people who have excelled while maintaining a distinct identity.  There are no fewer than ten academic centers of Jewish studies in Chinese Universities across the country, and students often spend a semester abroad, learning more about Jewish history and culture in Israel or the United States.  The deputy director of the Glazer Institute of Jewish Studies at Nanjing University, says that the curiosity reflects “Judeophilia” rather than “Judeophobia” .
  6. Trade potential between the Israel and China. Trade has increased over 20000% in the past two decades, and today reaches over $10.8 billion. China is now Israel’s third-largest trading partner, after the United States and the EU. Naftali Bennett, Israel’s Economy Minister has described Israel as “going East” in terms of trade and Research &Development.
  7. The ability to keep languages alive that many thought were doomed to extinction. Hebrew was not a spoken, modern language until the 1940’s and for years the use of Yiddish has been in decline. Chinese state radio now broadcasts in Hebrew.  Jewish experts who China brings as guests for news and business shows are able to speak Hebrew with their Chinese interviewers.  A Ph.D. student recently wrote and performed history’s first Chinese-Yiddish song (you can watch it here) after studying Yiddish and Hebrew in Israel. She stated that “Nowadays, more and more Chinese are curious about Jewish history and culture.” An online news item reported that people living in Russia’s Far East (a territory along the Russian-Chinese border) are studying Yiddish. There, “all schoolchildren learn Yiddish as part of the curriculum, even though students of Chinese and Korean descent often outnumber Jewish ones.
  8. The investment potential of connecting with Israeli companies. Stephanie Lee, founder of Beijing Zion Shalom Cultural Development Company, matches Chinese investors with Israeli high-tech startups stated  “We really want to learn more about the culture, also the religious customs, and see how children are raised”.  In the early part of the decade there was virtually no high-tech funding from China. Just two years ago, within a couple of years, Chinese firms invested $32 billion in Israel.  Asia’s richest man Li Ka-shing, invests heavily in Israeli tech and bio-tech, and over one-third of the startups funded by his company is Israeli. China is in second place (after the United States) as a collaborator with Israeli high-tech firms backed by Israel’s Office of the Chief Scientist.
  9. The appeal of Shabbat. A company in Israel, called Shabbat of a Lifetime, arranges a Sabbath meal experience with non-Jewish tourists who want to experience its allure first-hand in homes of traditionally observant Jews. Recently, those who are requesting the program are predominantly from Asian countries.

Please share 🙂  #Israel #startups #JewishCulture #JewishAsianConnection

Further reading on related topics:

Jews With Asian Heritage Pose Growing Identity Challenge to Jewish Establishment

Choose Your Own Identity


How to Deal With Angry Words in Troubling Times

 

Can you stay calm in an angry world?

Can you stay calm in an angry world?

I almost can’t watch the news anymore. For me, no matter what channel I turn to what I hear are words that seem to incite an emotional response and cause me to feel a great deal of angst. Reporters and screen crawlers alike parse out words and headlines that increase my heart rate, making me very anxious about what to expect (or not) next.

I am definitely on overload. I can tell because right about now I could use a strong dose of several Hallmark movies just to offset all the negativity that surrounds me. Or a Disney film. Anything without violence, terror, bloodshed, or senseless killing. There’s enough of that via the media that seeps into my home on a daily basis.

How do you respond internally to all of these caustic attacks? Does it affect you? Do you want to turn off the TV? Do you want to shout back?

I believe that we are affected by all that’s around us, including the words and images we let in, and that we also contribute to our reality by either accepting things as they are or by doing something to offset it.

Words matter. According to some Jewish traditions, the entire world was created with words.

Whether or not that is your belief, we all know that words have an immense ability to create, change, and mediate our reality.

We should not take words lightly. I remember this acutely after Yitzhak’s Rabin’s assassination, when there was much in the media about the verbal incrimination and incitement that led up to it. Libelous terms were casually used, and the level of poisonous words escalated when reporting about the opposition to his pursuit of peace. An account on CNN’s site last month (on the anniversary of the assassination) said “They called Rabin a traitor; some went so far as to liken him to a Nazi SS officer.”

Our own American reality has changed in just the past few weeks. Terror shootings have shocked us all. The death toll in just the past few months is beyond belief.  The ways in which we cope with the portrayal of these violent acts tells us more about who we are as a society than more benevolent times. How are we coping with this?

Many reporters, politicians, and pundits try to top each other by using acrimonious labels, venomous attacks, and ever more harsh statements. Reading or hearing these words would have shocked most of us just several months ago. We have to be careful that these experiences do not become our new normal. Very careful.

How can we possibly change what’s already happening? By doing what we can in our own small circle. I know this might sound very simplistic, but by making sure we behave the way we were intended to be–with honor, civility, and kindness, we can create a reality that is very different from the one we’re constantly exposed to.

We can change things by focusing as much as we can on our own choice of words.  Be more aware of the words you use to describe something you don’t like. Dare to do the opposite of what you’re reading and hearing.  

Speak more kindly.  Use even more care with how you speak with others. The power of your words will affirm that creation is Good.  “And God saw all that God had made, and behold, it was very good” (Genesis 1:35).

 

 


3 Ways Nonprofits Can Increase Engagement

Do you care about organizational integrity?

Who cares about your organizational integrity?

We are witnessing the highly valued currency of connection in many organizations, especially non-profits. This is so because non-profit organizations have the most to gain from a consistent and loyal donor/customer (hereafter named d/c) base. When resources are thin, the value of customer retention is at a premium. Yet, despite the rash of open positions titled “Engagement Coordinator”, “Director of Donor Outreach”, or “Membership Concierge” there is more to reaching out to current and potential donors/customers than a newly crafted position.

Beyond having hundreds, if not thousands of d/c “like’ you, “follow” you, “pin” you or develop an association with you is the hope that they will, over time, build a relationship with you. In time, that connection will hopefully culminate into the continual donation/purchase of goods and services, ensuring a secure future for your organization. For non-profits, that culture of connection translates to donations made freely and frequently.

So what’s wrong with creating new positions in order to focus on connections? Simply developing a new area of focus in d/c engagement doesn’t assure success. As compelling as the organizational mission might be, to be really successful at the above endeavors requires internal change as well.

For instance, organizational staff will need to comprehend a change in focus. What plan is in place to bring them on board? How will this new spirit of engagement translate to the folks in the Marketing, IT departments or even those at the front desk? In what ways will their work change? What specific strategies will support the new emphasis on d/c relationships?

Why should you expend the effort? For the sake of organizational integrity which long-term, translates to sustainable success.  Think of the most effective organizations you know.  They seem to have a top-down, bottom-up consistency to messaging.  A solid measure of how effective an organization is, is how well their message to the outside world mirrors the one to its own employees and staff. It’s the sweet spot where the external mission and the internal operation coalesce into a unified whole.

Why is this important? Because today, success is not just about sales/donations. It’s about being upstanding and upright. So, no matter how many positions are created with this new engagement focus, if they are not reflective of a cultural shift in the organization confusion will follow. Being an organization without integrity is like being a parent who says one thing but does another.  It won’t take long for a bright consumer to figure things out, and then there could be very serious consequences and perhaps even irreparable damage, with heavy work to be done in order to restore confidence.

So, what are three quick questions to ask to know if your non-profit has organizational integrity?

  1. Compare the way your organization treats its best donors with the way it regards the most valued employees. Are there disparities? Repair them. Perhaps your organization is filled with itself on the inside but unable to articulate that same message to potential or current donors/buyers? If either case is so, you’ll need to fix it.
  2. Compare the frequency and tone of external newsletters with communication with internal staff. Does the message match? Is there equal attention to the content for both? Make sure your message works for you, in all ways possible. If not, work on creating better tools.
  3. What is the follow-up system for problems that occur? How are issues handled for d/c or for internal staff? If issues fester and go unresolved, that can poison any outreach/inreach efforts you might want to undertake.

Achieving organizational integrity is a process I can help you with. I am interested in your responses and hope you might connect to discuss your experience with me, here or at Ruth Schapira Consulting.