Category Archives: Jewish

There’s no secret sauce: we already know the recipe for Jewish engagement

pexels.elephant-trunk-hand

          How many ants does it take to move an elephant?

That’s what the traditionally bureaucratic Jewish community feels like to me sometimes, like ants trying to move an elephant. No matter how many ants you have, there won’t be any way to move that elephant unless you think about other ways of tackling the problem. Similarly, some Jewish organizations are adding more and more to their offerings (more ants) but not really tackling the issue of increasing Jewish engagement in different ways. Many have written about this, most recently, Ron Wolfson in “It’s About People, Not Programs.” 

There are all sorts of traditional tactics that different organizations use….from offers of ‘free’ programs to urgent requests to sign this petition or that (they even provide the pen), to guilt-laden messages like ‘if you just cared a little bit…’.  And then there are the organizations that use fear. They report some of the worst anti-semitic attacks from the past year, complete with the horrid pictures, and also offer statistics about assimilation. As if it is not hard enough to read headlines about hatred just once,  these are delivered into my mailbox, just for me.  I recently read yet another mood-boosting online article:  “A Bleak View of American Jewry” 

The fact is, I care a lot about the future of the Jewish community, so I need to know that the elephant can, in fact, move. So, wouldn’t it be wonderful to read, just now and then, about stories of success? There are many good ones out there. How did you engage people in your efforts? Tell me some stories, we love stories.

I’m lucky, in my work, to hear moving experiences almost every single day. I hear from people who have been touched in a deep way and it has brought them closer to their faith, their families, and places of worship. I will make a commitment to myself to write about that more. I know that being in fellowship changes people. It’s a slow and steady process of relationship building that bears the sweetest and juiciest fruit.

A Chabad Rabbi said it so simply. When asked what his techniques were for engaging so many young students Rabbi Yosef Kulek, at the University of Hartford, summed up Chabad’s approach and success in one word: Love (a dose of great marketing doesn’t hurt). “I know that sounds cliché but it’s really true,” he said.

Chabad has expanded its reach by 500 percent over the span of 15 years. Since 2000, their presence on campus has increased from less than 30 to over 198 today. Yes, growth in the Jewish community.

Unfortunately, there’s no short-cut for the kind of persistent and loving approach that is needed to engage people in a tradition that is overflowing with richness and beauty. Relationship building takes an enormous amount of time, and doesn’t show up in data on how many followers an organization has, how many posts were Favorited, or how many clicks per view a website link got.

It’s about a whole lot of attention and love. That’s what I think will move the elephant.

pexels-elephant sunrays.

 

 

 

 

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Parents: Don’t let summer choices drive you crazy. Ask these questions.

Summer camp.  Arts classes. Internships. Specialty Sports Camps. College Prep Programs. Travel programs. SAT summer prep classes. Employment. Volunteer work.

The list of options for what teens can do in the summer can go on and on.

As the list gets longer, the frustration grows proportionately. How is a family to choose?

Especially when taking into account an inordinate amount of factors, such as: the family’s work/life balance as parents juggle their own work schedules and vacation time, funds available at a time when resources are at a premium (pre-college), taking into account your teenager’s specific interests, thoughts about experiences that would help advance career goals, to name a few.

No wonder why the process is so overwhelming. How do you choose what to do? What takes priority?

Think about the questions below to help focus your search:

  • Should the summer be a time for study or for having fun?
  • Does my child need to have time programmed or less structured?
  • Is there an opportunity for down time?
  • What options will tend to influence character development and leadership abilities?
  • Are internships available that would help inform future career choices?
  • What opportunities are there to do community service?
  • What are the needs of the family regarding contributing to the family’s income?
  • Are there opportunities that will stretch skills and enable growth in a new area?
  • Can the summer be an opportunity to advance skills in a sport, interest, or activity–or help determine not to pursue the activity?

Consider this question: 

When high school is a faded memory — what activities will have made an impact?

Try thinking through summer activities with those goals in mind, despite how tempting it might be to fulfill short-term needs.

If you are thinking about what would be best for the college resume, college counselors and admissions officers have told me that after reading thousands and thousands of applications, they can see through the haze of shallow but well-intentioned lists of extracurricular activities that have breadth but no depth.

So, it will help your teen maximize the time they will be putting into a summer activity by thinking about the big picture and the grander purpose of these activities. The point of any worthwhile experience is to advance development, ideally add to their character, and be something that will have long-term meaning.

Photo credit: wikipedia

Before Your Teen Leaves for College

Ten Questions to Ask on a College Visit


Easy Ways to Create a Sensory Passover Seder Experience

Nice Seder, but not intensified

Same Seder, intensified!

What will you do to construct meaningful memories at Passover this year? The Seder sweetly builds fresh memories upon old remembrances. We can think of the layers and layers of promises to our people coming forth, cemented by memories of miracles and plagues. Death and rebirth. These are incredibly powerful images that we need to mediate for our Seder guests so that they walk away with their own special Seder-connection.

Every year we get the chance to reinvent this consummate educational event and solidify our own connection to our past, present and future –gifting our guests with that opportunity at the same time. It is an opportunity that we shouldn’t pass over. 

We can go beyond our usual limits, and immerse ourselves totally in the story of redemption, enacting all our senses in the process of calling up the bonds of slavery in order to release ourselves and become free, and in doing so reaffirm our faith in The One.

We can make sure that we take each opportunity in the Seder to ramp up our spiritual connection with what’s occurring. You need to become comfortable going ‘off script” and taking a dive into the unknown, to discover new treasures in what was already there.

 

Think experiential. For every sensory experience, think about how you could maximize the intensity of the taste, the smell, the feel.

What if everyone at the table had their own dish of salt, and salted their own water to the maximum that they could tolerate?

What if, along with the dipping of the Karpas, there was more dipping to be done. Think raw vegetables and dips of guacamole, ajvar (red pepper spread), baba ghanoush, and pesto (pareve).

Would closing the eyes help intensify the taste of the Maror? What if everyone peeled their own piece of horseradish?

What if, after the recitation of the Four Questions, everyone thought of a new one to ask? What types of questions might stimulate conversation and discussion? What was the spiritual purpose of marking Jewish houses? What is so compelling today about marking our houses with Mezuzot? You were there….what questions would you be asking before you went on the journey? 

Help your guests identify with the larger themes of Passover by asking a few provocative questions.

What does the safety of slavery conjure up versus the risk of freedom?

Think of  the way that Pharaoh described the Jews and how we describe ‘the other’ today–what are the similarities?

What does it means to be a powerless minority amidst a totalitarian power?

What does it mean when we opt for predictability instead of self-determination?

Why does Judaism not present freedom as the only goal, but pairs it with responsibility?

Just think about the rich conversations that could be going around your table!

I hope you decide to try at least one or two of these ideas and then please, please, share your feedback with me. I’d love to hear from you and will share some stories I receive with you, here.

May you and your loved ones enjoy a Chag Kasher v’Sameach!

 


The one summer I chose Israel

 

At different times in my life, Jewish educators would often prompt seminar audiences to describe and prioritize their Jewish identity. The technique used was to ask “Are you an American Jew or a Jewish American”? Responses from the group almost always guaranteed an energetic discussion. I was never able to make up my mind.

Plus, I have to admit that depending on my mood, sometimes my first thought was Really? What will this answer possibly tell me about myself? How is this question even relevant to my life? Why would I ever have to choose?

Well, years ago on a summer trip to Israel, I did choose and though it happened over a decade ago, I somehow forgot about the circumstances of that decision. I put it out of my mind until recently when, in honor of Israel’s upcoming 70th birthday, a workshop leader prompted us to think of stories when our relationship to Israel might have changed–and I remembered.

The year was 2006 and I traveled with other Jewish educators on a 10 day trip that culminated a year and half of study. We knew before we went that this time of year might be somewhat dangerous, because there were flare-ups of aggression in the weeks before our departure. Knowing this in advance did not discourage us, and only one person stayed back.

During our travels, our guides were in contact almost hour by hour with Israel’s security office, making sure that our destinations would be shielded from any conflict. It was a little disconcerting though, as one day we couldn’t go to the North, then we were not able to go to the South. Katushya rockets were landing in Israel on a regular basis. You could feel that things were heating up.

Sure enough, towards the end of our trip, the security office informed our guides that they needed to abort the trip. Israel was at war with Lebanon. Within what seemed like an instant, people began calling family in the United States to tell them they would be making arrangements to come home, and calling relatives in Israel to let them know that they wouldn’t be visiting. There was a flurry of activity. I needed to be alone to gather my thoughts.

I distanced myself from the others to gain some quiet space to think heavily about what I should do and what I felt I had to do. A rational voice inside said “You have a husband at home and two children at home” I shot back, “Yes, but they’re over the age of 18…”. Back and forth the voices went. In the end, I could not leave and decided that I had to stay. I didn’t have a rational reason for what I would say to my husband. All I knew is that I needed to be in Israel and not desert the country I loved.

My father, an immigrant, barely in the United States for two years, enlisted in the army and fought for this country in WWII–but he loved the emergent state of Israel. He would understand.

I braced myself knowing that all at once it seemed egotistical to stay (really, what would staying here accomplish?), but pulled by the feeling that I did not want to leave…just in case I could be of help somewhere, somehow.

When I called home, my husband rightly challenged me with questions that I could not answer. How will you be a help to Israel if you stay? What will you do? Fly a fighter jet? Become a nurse? Go to the battlefield?

I had no answers. When he had no more questions I said “because I have to. I need to.” I stayed for three more weeks until the Lebanon War was over, and then I came back to my second home.

A few years later, after graduating from an ivy league university with high honors, my son told my husband and I that he decided to enlist in the Israeli Army, and would try out for special forces. We were speechless and held each other while listening to him describe his reasons for his decision. I cried on that phone call for his bravery, loyalty, and from a place of total fear. And I cried several times in the weeks that followed. But I understood.


The global power of Jewish community

venice synagogue

The incredible beauty of the Venice Synagogue. The intricately carved mehitzah (separation) is on the far left.

The rabbi’s D’var Torah was an odd blend of Italian and Hebrew, and other than hearing “Balak” a few times, its meaning was lost on me. What was incomprehensible wasn’t the speech. It was that I was sitting a few arms’ lengths away from this kind, bearded man and participating in the Shabbat morning service as a member of a global community, in a Venetian synagogue that was hundreds of years old—in the Jewish Ghetto, the very first one ever.  

This synagogue was built in a place once relegated to Jews in the 16th century because it was the least pleasant part of the city to live in due to frequent flooding. Yet, just one year past the 500th year of the ghetto’s founding–I am experiencing a vibrancy to this community that no one would have predicted. The Venetian Jewish community was the first ever to live on the site of what was a geto, meaning iron foundry in Italian. (The word was originally pronounced with a “soft g” as in Gepetto or George, but the later German immigrants could not pronounce it properly, so it became a “hard g”).

In 1516, with strict conditions of not living beyond a closed off area, obeying curfews and marking themselves with either a  yellow hat or a yellow badge, among other discriminatory laws, the Venetian Republic granted Jews the right to settle here in this condensed area.

 

venise-quartier-juif-1520

The synagogue is on the left, through the small black door. It’s hard to believe the beauty that reveals itself once you walk inside (above).

Would anyone living at that time have imagined this? World travelers in the hundreds, coming to Venice, wanting to honor Shabbat and be with each other?  Here, in a synagogue hundreds of years old, the words “Am Yisrael” and “Klal Yisrael” were not theoretical terms, but were embodied in the faces of the Israelis, French, British, South Africans, Canadians, and Americans who I sat among.

Who is this people who are drawn to be with each other, who live thousands of miles apart in their everyday lives but for whom the lure of Shabbat evokes its power to gather together? For the two little Venetian girls in the corner, excitedly chattering in Italian, this is just what is–an ordinary Shabbat. For me, the experience is a testament to our strength, our resolve, our commitment to history yet our deep refusal to let it just be history.

In another winding cobble-stoned street of the ghetto is Chabad of Venice, where we davened Kabbalat Shabbat and had our meals.

chabad entrance

The building’s exterior is drab by any standards, but the spiritedness of the people overshadowed it easily.  Close to 200 people gathered to be part of this communal experience, filling a portion of the piazza.

jewish ghetto

While I often spoke to peers and students about the ‘global Jewish community’, I never felt it as clearly as I did on this Shabbat. The experience was so hyper-real that I still can’t comprehend the depth of feeling I had. You are not alone. There are countless souls who you are connected to, with whom you have a shared history. All you need to do is dip into the river of connection once, as I did, to discover its power.


Marketing Jewish Education for Now and Later

downloading-future

 

Sales. Marketing. Branding. Social Media Presence. Analytics. SEO. ROI.

Just a few short years ago, terms like these were absent from board room discussions in the Jewish community, let alone among practitioners in the realm of  Jewish education.

As the world has gotten more sophisticated, nonprofits in general and Jewish organizations specifically, had to respond. Those that deeply understand how social media and marketing influence their constituencies are better positioned to deal with the ebb and flow resulting from this change.

The ‘prosumer’ mentality, just a short time ago labeled selfish and self-centered, has permeated our culture and affects all sorts of decisions. People make choices on multiple factors, but the one that organizational leaders didn’t anticipate was when Jewish involvement became an optional expense.

Paying for Jewish education experiences is not any different for most people than deciding to pay for any other service (pun intended). This makes Jewish education providers work just a bit harder to provide relevant content in formats and venues that people want.

But as long as people base their judgment on the economics of choice, many will jettison long-term goals in favor of the immediate. So, “free” became the new standard as part of the value proposition.

Free trips. Free membership. Free pre-school.

“Free” is a great short-term sales pitch, but tends to devalue what you’re trying to ultimately sell.

Seth Godin, a well-known marketing guru, makes this point:

“If you are selling tomorrow, be very careful not to pitch people who are only interested in buying things that are about today.”

Mostly, Jewish education is not about now.  Character development, Jewish identity-building, leadership training, and critical thinking…are all about how it will impact you later.

Not only are we trying to sell tomorrow, we’ve increased the challenge by selling intangibles. Things you can’t brag about or take a selfie in front of. Nothing real that anyone can update in a post on Facebook.

How are we to market to this new reality?

Well, according to Godin: “Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters (bold typeface mine).  The cultural schism is deep, and it’s not clear that simple marketing techniques are going to do much to change it.”

Clearly, the burden is on us. But you already knew that.

The marketplace is the decider, and we have to weigh in with a compelling model of value.

And even more than that, we have to stop fighting each other for a piece of a disappearing pie. What we offer matters, but it has to be about now–and later

In the simplest of terms, offering experiences provides the now, and when infused with educational content, it provides the later.  People will come back for more if they experience real-time growth and change.  

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From Jewish Camp to Home: Five Easy Things to Do

camp

 

How can your Jewish community maximize campers’ experiences when they arrive home?

Summer camp is exhilarating for our Jewish teens. For most, living Judaism 24/7 and not as an ‘add-on’ activity that so often happens on the home front is a powerful experience.  The ways in which it’s different are probably obvious but some still deserve mentioning:

  • Weeks at camp have the rhythm of Shabbat
  • They’re socializing in a “Jewish bubble” surrounded by staff and friends who are all Jewish and who are making a commitment to be together for several weeks
  • They’re being challenged in unique ways that stimulate thinking and growth
  • Many or most of their activities are highly interactive and engaging
  • The adults they interact with are supporting and non-threatening
  • Camp is a socially safe (usually) environment where problems and issues are sorted out in real-time, when they occur.

So, how can we bridge these experiences to foster a deeper connection with Judaism when they arrive back home? 

How can we assist our Jewish teens,  who have just spent the summer being energized about a Judaism that is alive, pulsing, vibrant, and changeable, return home?

Here are some suggestions for using the talents our teens have gained over the summer:

#1.  Mentor a group to begin a ‘camp style’ group at the synagogue, or community center. Members may have been to camp, or just be interested in this new offering.

#2.  Put one or more Jewish teens on your committees to infuse it with some new ideas and approaches that they’ve learned at camp.

#3.  Help the teens develop goals to incorporate one new and different thing from camp into experiential programming for your youth.

#4.  Feature these Jewish summer camp experts as part of a panel that explores the ways in which your community can learn and be enriched by their experience.

#5.  Get these teens in front of younger kids to share their experiences and foster motivation for a Jewish summer camp experience.

(optional #6: tell me  how it goes!)

 

Photo credit: Wikipedia