Category Archives: Jewish Education

What I Learned About Leadership From An Evangelical Minister

lessons-learned

Here’s what I learned about engaging lay people from an Evangelical minister during a holiday dinner party: a faith community’s goals should be reflected in its paths toward leadership.

Last week I sat diagonally across an intense yet energetic, full-of-spirit kind of guy who gives greatly of his time in his church, and who has subsequently become a minister. In that role, he leads study groups and connects closely with church members, taking on their stories and their pain, and in the process, connects them to their faith on a very personal level. The group studies scripture, but the group isn’t just about studying. Teachings are put into practice right then and there.

One of the members of the group said an elderly woman in the parish didn’t have enough money to pay her heating bill. In very short time, group members found the funds for her, paying her electric bill for the winter. I asked if anyone informed the priest, to see if there was a pathway for things like this to ‘bubble up’ to that level. “No,” he quickly responded, “there was no need, this was within our ability to do, and we took care of it quietly”. I didn’t need to ask for elaboration, what he didn’t say filled a huge space. This was true leadership by lay leaders, taking on responsibility to do what needed to get done. No fanfare. No bureaucratic red tape. They knew it was in the mission of their work to care for other members.

He finds immense spiritual nourishment from this work and engages in it while working full-time, attending to his marriage and his two teenage daughters. It’s what he does, what he feels called to do, and it kind of makes you wonder about your own free time.

It took no time at all for us to find common ground about topics that in other circumstances would cause a lot of eye-rolling and polite excuses by others who would choose to converse about much juicier topics. But, we were at a holiday gathering, and the spirit of the season was seated at the table. We soaked up our differing ideas about faith, belief, the bible, and the role of organized religion in people’s lives. I learned a lot from him, and he from me.

Among the things we talked about was the structure of his church, and how lay people who are so moved religiously, are gently led on a path to leadership. The priest encourages them to receive training–doing so incrementally and slowly, and then, when ready, they provide ministry to others within the church. This is accomplished within a small group model, one person ministering to several small groups, even though the church might have thousands of members.  It keeps things small, intimate, and full of personal meaning.

Certain positions within the church lead to ordination by an Archbishop, like that of Deacon, who after years of study and involvement attains a level respected highly by other church members. I thought about what this means, especially when comparing that to the many synagogue lay leader positions that seem mired in fiscal management, operations and building maintenance, and fundraising.

I know that the entire structure of synagogue life is different, but what can I learn from this? How could my experience of synagogue life be so radically different from the picture of spiritual meaning that I heard? It seems like a commitment to living a Jewish life is not generally a requirement for attaining synagogue leadership roles.  What if there was a pathway of leadership that involved religious and spiritual growth?  Can you imagine that? What if there was a requirement for leaders to be personally committed to advancing their spiritual and religious practice? How inspirational would that be, to see people in leadership roles involved in holy soul-work?

If the synagogue’s goal is to build a faith community, how are we working towards that? We know that there are Jewish spaces that have transformed themselves, and it would be interesting to know if their leadership pathways are reflective of that change. What strategies might we employ to incorporate this kind of thinking?

For example, The Union for Reform Judaism developed a strategy for small group work that might operate on the method mentioned above, though I’m unaware of any evaluative material about the outcomes of that enterprise. There might be other innovative approaches to this as well.

We need to learn together, pulling from as many different sources as we can, to reinvigorate the purpose of creating community.

 

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Marketing Jewish Education for Now and Later

downloading-future

 

Sales. Marketing. Branding. Social Media Presence. Analytics. SEO. ROI.

Just a few short years ago, terms like these were absent from board room discussions in the Jewish community, let alone among practitioners in the realm of  Jewish education.

As the world has gotten more sophisticated, nonprofits in general and Jewish organizations specifically, had to respond. Those that deeply understand how social media and marketing influence their constituencies are better positioned to deal with the ebb and flow resulting from this change.

The ‘prosumer’ mentality, just a short time ago labeled selfish and self-centered, has permeated our culture and affects all sorts of decisions. People make choices on multiple factors, but the one that organizational leaders didn’t anticipate was when Jewish involvement became an optional expense.

Paying for Jewish education experiences is not any different for most people than deciding to pay for any other service (pun intended). This makes Jewish education providers work just a bit harder to provide relevant content in formats and venues that people want.

But as long as people base their judgment on the economics of choice, many will jettison long-term goals in favor of the immediate. So, “free” became the new standard as part of the value proposition.

Free trips. Free membership. Free pre-school.

“Free” is a great short-term sales pitch, but tends to devalue what you’re trying to ultimately sell.

Seth Godin, a well-known marketing guru, makes this point:

“If you are selling tomorrow, be very careful not to pitch people who are only interested in buying things that are about today.”

Mostly, Jewish education is not about now.  Character development, Jewish identity-building, leadership training, and critical thinking…are all about how it will impact you later.

Not only are we trying to sell tomorrow, we’ve increased the challenge by selling intangibles. Things you can’t brag about or take a selfie in front of. Nothing real that anyone can update in a post on Facebook.

How are we to market to this new reality?

Well, according to Godin: “Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters (bold typeface mine).  The cultural schism is deep, and it’s not clear that simple marketing techniques are going to do much to change it.”

Clearly, the burden is on us. But you already knew that.

The marketplace is the decider, and we have to weigh in with a compelling model of value.

And even more than that, we have to stop fighting each other for a piece of a disappearing pie. What we offer matters, but it has to be about now–and later

In the simplest of terms, offering experiences provides the now, and when infused with educational content, it provides the later.  People will come back for more if they experience real-time growth and change.  

Related articles


From Jewish Camp to Home: Five Easy Things to Do

camp

 

How can your Jewish community maximize campers’ experiences when they arrive home?

Summer camp is exhilarating for our Jewish teens. For most, living Judaism 24/7 and not as an ‘add-on’ activity that so often happens on the home front is a powerful experience.  The ways in which it’s different are probably obvious but some still deserve mentioning:

  • Weeks at camp have the rhythm of Shabbat
  • They’re socializing in a “Jewish bubble” surrounded by staff and friends who are all Jewish and who are making a commitment to be together for several weeks
  • They’re being challenged in unique ways that stimulate thinking and growth
  • Many or most of their activities are highly interactive and engaging
  • The adults they interact with are supporting and non-threatening
  • Camp is a socially safe (usually) environment where problems and issues are sorted out in real-time, when they occur.

So, how can we bridge these experiences to foster a deeper connection with Judaism when they arrive back home? 

How can we assist our Jewish teens,  who have just spent the summer being energized about a Judaism that is alive, pulsing, vibrant, and changeable, return home?

Here are some suggestions for using the talents our teens have gained over the summer:

#1.  Mentor a group to begin a ‘camp style’ group at the synagogue, or community center. Members may have been to camp, or just be interested in this new offering.

#2.  Put one or more Jewish teens on your committees to infuse it with some new ideas and approaches that they’ve learned at camp.

#3.  Help the teens develop goals to incorporate one new and different thing from camp into experiential programming for your youth.

#4.  Feature these Jewish summer camp experts as part of a panel that explores the ways in which your community can learn and be enriched by their experience.

#5.  Get these teens in front of younger kids to share their experiences and foster motivation for a Jewish summer camp experience.

(optional #6: tell me  how it goes!)

 

Photo credit: Wikipedia


Nine Unexpected Ways That Jewish Culture Fascinates Asians

What if we took our New Year Celebration to the streets?

What if we took our New Year Celebration to the streets?

What are we, as Jews, missing?

Clearly something, since others, especially Asians, find that there is an immense value in our Jewish culture and traditions.  Aspects of our heritage that we either take for granted or deride as old-fashioned provide them with ample areas of study.

Perhaps by reading this (non-definitive) list of specifically Jewish phenomena that they find interesting and worthy of study, we will be inspired to reclaim our own connections. Here is what has been the subject of examination:

  1. Our method of Talmud study, which engages the mind in different ways than other types of learning. I’ve written about this curiosity of the South Koreans several years ago here. About 50,000,000 Koreans have studied the Talmud (in a country where most people are Christian or Buddhist).  If that wasn’t impressive enough, a recent article in the New Yorker called “How the Talmud Became a Best-Seller in Korea” states that every South Korean home has at least one copy of the Talmud. (Reality check–if you’re Jewish and reading this: can you say the same?).
  2. The way in which the bonds of connection is reinforced between the generations through home-based rituals. Our many holidays and celebrations reinforce and strengthen family values…all of which are of interest to a nation that wants to advance, yet hold on to family traditions.
  3. Our penchant for beating the Nobel odds. They are exploring the reasons why at least twenty percent of Nobel Prize winners are Jewish, while Jews represent less than 0.2% of the world’s population. They want to know the ‘secret sauce’ that outdoes statistical expectations. (Much has already been written of the “Tiger Mom” syndrome and how it relates to Jewish mothers’ approach to success, so I won’t go into that here).
  4. Our entrepreneurial success (particularly in Israel, where there are a disproportionate number of profitable tech start-ups relative to the population) and ability to think of ever newer technologies that answer today’s problems successfully. Even though for example, founders may not identify primarily as “Jewish” the fact is evident (an obvious example would be Mark Zuckerberg….who, um, married Priscilla Chan).
  5. Judaism as researched from an academic lens. Since the Chinese nation is in a process of advancement, it sees Jews as another ancient people who have excelled while maintaining a distinct identity.  There are no fewer than ten academic centers of Jewish studies in Chinese Universities across the country, and students often spend a semester abroad, learning more about Jewish history and culture in Israel or the United States.  The deputy director of the Glazer Institute of Jewish Studies at Nanjing University, says that the curiosity reflects “Judeophilia” rather than “Judeophobia” .
  6. Trade potential between the Israel and China. Trade has increased over 20000% in the past two decades, and today reaches over $10.8 billion. China is now Israel’s third-largest trading partner, after the United States and the EU. Naftali Bennett, Israel’s Economy Minister has described Israel as “going East” in terms of trade and Research &Development.
  7. The ability to keep languages alive that many thought were doomed to extinction. Hebrew was not a spoken, modern language until the 1940’s and for years the use of Yiddish has been in decline. Chinese state radio now broadcasts in Hebrew.  Jewish experts who China brings as guests for news and business shows are able to speak Hebrew with their Chinese interviewers.  A Ph.D. student recently wrote and performed history’s first Chinese-Yiddish song (you can watch it here) after studying Yiddish and Hebrew in Israel. She stated that “Nowadays, more and more Chinese are curious about Jewish history and culture.” An online news item reported that people living in Russia’s Far East (a territory along the Russian-Chinese border) are studying Yiddish. There, “all schoolchildren learn Yiddish as part of the curriculum, even though students of Chinese and Korean descent often outnumber Jewish ones.
  8. The investment potential of connecting with Israeli companies. Stephanie Lee, founder of Beijing Zion Shalom Cultural Development Company, matches Chinese investors with Israeli high-tech startups stated  “We really want to learn more about the culture, also the religious customs, and see how children are raised”.  In the early part of the decade there was virtually no high-tech funding from China. Just two years ago, within a couple of years, Chinese firms invested $32 billion in Israel.  Asia’s richest man Li Ka-shing, invests heavily in Israeli tech and bio-tech, and over one-third of the startups funded by his company is Israeli. China is in second place (after the United States) as a collaborator with Israeli high-tech firms backed by Israel’s Office of the Chief Scientist.
  9. The appeal of Shabbat. A company in Israel, called Shabbat of a Lifetime, arranges a Sabbath meal experience with non-Jewish tourists who want to experience its allure first-hand in homes of traditionally observant Jews. Recently, those who are requesting the program are predominantly from Asian countries.

Please share 🙂  #Israel #startups #JewishCulture #JewishAsianConnection

Further reading on related topics:

Jews With Asian Heritage Pose Growing Identity Challenge to Jewish Establishment

Choose Your Own Identity


Why Be Jewish? Rabbi Sacks Responds With A Most Compelling Answer

This piece is so important to read in its entirety. Please go to the link below.

via Why Judaism? 


Why Jewish Organizations Need To Be More Like The Food Industry

Fresh and Appetizing!

Fresh and Appetizing!

Fortune magazine recently published The Food Issue and I was struck by how the CEO’s of major food corporations are facing head-on the huge loss of market share and consumers. I mean large corporations: Campbell’s Soup, ConAgra, and Hersheys just to name a few. A top analyst in the business stated that the top 25 companies have lost about $18 billion in market share just in the past few years: “I would think of them like melting icebergs, every year they become a little less relevant.” 

Since I’ve been on the front lines, witnessing the many ways in which Jewish education is trying to transform itself, the iceberg analogy above sounded all too familiar to me. The issues we may think are isolated are not endemic to Judaism. It seems that much larger organizations need to restructure, regroup, and refocus. So I read on, wondering how the leaders of these corporations were tackling these difficult issues, and if there was anything Jewish organizations could learn from their approach.

One thing was clear, no corporation was pretending that the loss of market share was a fading or fleeting trend.

There seemed to be very little ego involved in these corporate leaders’ decisions to rework things in order to gain footing. There was also recognition and some frustration that it would take time for an upswing to occur.

So, I took in what they said, and found commonalities in the list below:

  • People want simplicity and the companies are striving to deliver: by collaborating with other food purveyors, buying smaller, successful companies, or developing entirely new product lines to meet the demand. There is an honest appraisal of the company’s strengths and weaknesses, resulting in adaptations that are essential for survival.
  • The consumer’s desire for fresh means that the recycling of old products, i.e. “new and improved” just doesn’t cut it anymore. Customers are discerning and pressed for time. There has to be a new, relevant, approach that appeals to the consumers’ needs for what they want, when they want it. Brand loyalty is not generally a factor.
  • The customer wants authenticity and integrity above all. Slick packaging or as one CEO says “the barn on the package” (referring to the false advertising of wholesome nutrients) doesn’t fool the customer into thinking that the product is all natural. There has to be substance beneath the product.
  • Large organizations, with lots of structural barriers, are at a deficit when they aren’t able to move fast enough to meet the demands of the marketplace.

Many Jewish organizations are in the midst of enacting some of the changes, but many are stubbornly hoping the tide will turn back in their favor. Time in this case, is a luxury that the Jewish community just can’t afford any longer.

Related Posts:

Judaism As A Polysystem.

Praying for Pluralism


The Truth About The Jewish Rite of Passage That Fails Our Teens

Outdated Confirmation rites

The Confirmation Ceremony Might Not Be Relevant Today

 

What were you thinking about when you were in 11th grade? 

Were you thinking about succeeding in school, wondering where you’d go to college, or what your major would be?
Did you think about whether your high school friends would be ‘keepers’ for life, if you’d get along with your roommate, or maybe about college finances and loans?

I doubt you were wondering about your relationship with God. Or what it would mean to be a Jewish adult.

Now that Shavuot is over, I can share what I think Confirmation is in its current form: an irrelevant ceremony, that might even be borderline dangerous. I’m probably not the first person to write about this, but I feel an obligation to do so. I was one of those kids who couldn’t wait to be ‘done’ with Hebrew School.

My parents however, had other intentions. They firmly said that I had to attend Confirmation class for two years! I was not inspired by the class and admit that I was pretty bored, spending quite a lot of time with my girlfriends in the synagogue lounge area (located in the women’s restroom at the time). In 10th grade, I participated in a Confirmation ceremony, held on Shavuot, where everyone in my class had to read something (I don’t even remember if we had to write what we read) to the synagogue community from the Bimah (podium).

This was when my Jewish high school education school stopped. Today, it is a rare synagogue or community program that engages teens beyond the 10th grade, and the one I attended back then did not. Finito. No more formal Jewish education for me. It’s as if I was being told by my synagogue that I knew it all…(really?).

At last, my parents would finally stop bugging me about going to Hebrew school and I could focus on my real school work and getting into college.  Little did I know then that I would later become enamored with our traditions, history, and rituals–proving the point that I was not of an age to complete my education, nor was I in a position to decide not to continue if the opportunity presented itself. (Please read here, or here for why Jewish education in the teen years is so crucial)

Confirmation is a man-made ceremony

Briefly, Confirmation (the name was borrowed from the Catholic faith, and is one of the seven sacraments), is a created ceremony originating in the 1800’s, adopted by the Reform movement  and later by other non-Orthodox movements to have students individually and as a group, affirm (confirm) their commitment to the Jewish people, which is why it’s connected to Shavuot.  The goal also was also to retain students past Bar/Bat Mitzvah.

What is my problem with this?

This ceremony confuses so many people, is it a ritual? Law? It is not connected to any developmental stage. But it is tied to synagogue membership and it does artificially creates a second cut-off for an entire group of teens (if there are no options for them beyond the ceremony) who are, perhaps for the first time, engaging with Judaism in a more adult manner. It creates yet another decision point for parents and teens, who at this point, are usually among the most committed. It offers students a congratulatory award for maintaining a connection with their people, history and heritage. Accomplishment of this often offers an entitlement to go on a Confirmation trip to Israel.

Just think of the opportunities we would have to discuss issues with teens as they approach driving, voting, drinking, and college age.  We are missing out on this, in favor of what?

We have to look at the evidence research provides. In a study conducted by the Jewish Agency’s Jewish People Policy Institute, the authors found that “In terms of predicting adult Jewish connection, statistical studies show that every year past the bar mitzvah year “count” more than the year before.” This is stressed even further: Receiving formal Jewish education from age 16 to 17 more accurately predicts adult Jewish connectedness than receiving formal Jewish education from age 15 to 16.”

So, what do studies accomplish if not to drive change? What is the purpose of research if not to inform present practice?   Now, when there are months of planning time ahead we have to wonder what the real reasons are for holding onto this ceremony.  We have to ask ourselves the difficult questions about what are our the true goals. What do we gain? What do the teens gain? What do we need to change? What life stages do we want to recognize? What would be the most relevant ceremony if we had to re-invent one? When we have the answers, we can then work on creating new opportunities for our teens, making sure we involve them in the process.

Perhaps then we can confirm for them, and for us, the purpose of a Jewish education.