Category Archives: Jewish Educators

Marketing Jewish Education for Now and Later

downloading-future

 

Sales. Marketing. Branding. Social Media Presence. Analytics. SEO. ROI.

Just a few short years ago, terms like these were absent from board room discussions in the Jewish community, let alone among practitioners in the realm of  Jewish education.

As the world has gotten more sophisticated, nonprofits in general and Jewish organizations specifically, had to respond. Those that deeply understand how social media and marketing influence their constituencies are better positioned to deal with the ebb and flow resulting from this change.

The ‘prosumer’ mentality, just a short time ago labeled selfish and self-centered, has permeated our culture and affects all sorts of decisions. People make choices on multiple factors, but the one that organizational leaders didn’t anticipate was when Jewish involvement became an optional expense.

Paying for Jewish education experiences is not any different for most people than deciding to pay for any other service (pun intended). This makes Jewish education providers work just a bit harder to provide relevant content in formats and venues that people want.

But as long as people base their judgment on the economics of choice, many will jettison long-term goals in favor of the immediate. So, “free” became the new standard as part of the value proposition.

Free trips. Free membership. Free pre-school.

“Free” is a great short-term sales pitch, but tends to devalue what you’re trying to ultimately sell.

Seth Godin, a well-known marketing guru, makes this point:

“If you are selling tomorrow, be very careful not to pitch people who are only interested in buying things that are about today.”

Mostly, Jewish education is not about now.  Character development, Jewish identity-building, leadership training, and critical thinking…are all about how it will impact you later.

Not only are we trying to sell tomorrow, we’ve increased the challenge by selling intangibles. Things you can’t brag about or take a selfie in front of. Nothing real that anyone can update in a post on Facebook.

How are we to market to this new reality?

Well, according to Godin: “Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters (bold typeface mine).  The cultural schism is deep, and it’s not clear that simple marketing techniques are going to do much to change it.”

Clearly, the burden is on us. But you already knew that.

The marketplace is the decider, and we have to weigh in with a compelling model of value.

And even more than that, we have to stop fighting each other for a piece of a disappearing pie. What we offer matters, but it has to be about now–and later

In the simplest of terms, offering experiences provides the now, and when infused with educational content, it provides the later.  People will come back for more if they experience real-time growth and change.  

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Why Be Jewish? Rabbi Sacks Responds With A Most Compelling Answer

This piece is so important to read in its entirety. Please go to the link below.

via Why Judaism? 


Hiring Jewish teen aides? Five things you should know

I promise, keep reading, and you’ll get to my five suggestions. But first, some advice…..for a student named Rachel.

Here are some things about Rachel that you should know:

She absolutely loves working with kids, and has done so for the past several summers at a Jewish camp. The kids love her, parents rave about her as well, plus she has a lot of patience. In addition, everyone says that ‘she’s a natural’. And naturally, she’s thinking of majoring in elementary education. If she went to college, in four years, she would earn a teaching degree, and may even decide to go for an advanced degree. College costs are a real concern for her family, though her parents assure her that with loans, they will be able to handle the tuition payments at a state school. Just last week she was offered  a job as a classroom aide at an after-school program. For her, it would mean a real job and money. Now. She could save some money by living at home, at least for a year, and she could also save for college to show her parents that she is willing to help. Besides, she wouldn’t get to work in a real classroom until her junior or senior year in college and the after-school program really thinks that Rachel will be an excellent role model for the younger students, and taking the job would mean that she could make an impact on those children—-now.

What should Rachel do—work as an aide now or continue her education?

You probably are wondering why I’m asking the question, but please continue reading because you know I have to ask: what is your advice for Rachel?

Right about now, you might be thinking that this is a no-brainer. Would anyone recommend that she forego her own education in favor of the immediate: earning some money even though she’d be using her talents and skills? We know that society places a real premium on an education.

So, let’s take a leap and say that Rachel celebrated a Bat Mitzvah, and is being offered a job at her synagogue’s Hebrew School. What could be wrong with that?

In many synagogues around the country, on a weekly basis, students get paid to work in Hebrew schools at the very age when they should be furthering their own education. Sure, their choice is not necessarily to go off to college to earn a Jewish studies degree, but why is their own education sacrificed in order to hire them as classroom aides? I’m specifically talking about the many students I hear about each year who say that they can’t go further in their Jewish education because they’re working as an aide at a Hebrew school and would be too busy.

Here’s FIVE reasons why synagogues should supplement teen aide programs with an educational component:

#1. Why shortchange a Jewish teens’ education at this important time in their lives when they’re ready to intellectually grapple with Jewish ideas?

#2. Hiring teens creates ‘instant role models’ at your synagogue, but you’re also saying that really, continuing Jewish education isn’t nearly as good as getting a paycheck.

#3. Hiring teens makes the statement that there isn’t much to a professional Jewish educator, after all, someone who has just completed a bar/bat mitzvah is perfectly suited to help out in the classroom.

#4. Students working in these classroom rarely receive the additional support or training to deal with the many issues that come up or the questions they have.

#5. Instead of learning to change paradigms, and thinking creatively about Hebrew school options, students often cycle through the very ineffective system that they experienced.

A recent study regarding the placement and retention of close to 3,000 public school teachers found that when they were student teachers, they should have been considered students, and not teachers in order to get the support they needed. How much more so would this hold true for our Jewish teens placed in classrooms? 

Still, it is really wonderful to have the teens around, as a presence in the school. Additionally, it’s a built-in retention tool for engaging members past the usual drop-off Bar/Bat mitzvah age.

So, what is a Hebrew school to do?

Well, for starters, tell the aides that in order to work in your school they must be enrolled in further Jewish education (online, adult study, Hebrew high school—- something). An additional option is to offer teens a training program, to receive the much needed support I mentioned above.

Unless we do that, I believe we are failing our youth with this practice.


“Lesson-Plan” Your Passover Seder: Ways to Involve Teens

Lesson Plan your Seder!

Lesson Plan your Seder!

 

The Passover Seder is considered by many to be the consummate family education event.

This inter-generational experience can create indelible memories, savored for years, long past the momentary taste of yummy matzo balls floating assertively on top of your soup bowl.

So, why are so many seders…um….boring?

Try table reading at this Seder!

No shortage of readers here. (An historic seder with new immigrants at an Israeli Kibbutz, might have been the opposite of boring!)

Don’t settle for the all too common reading-around-the-table routine, a time-honored tradition where those around the table take turns reading from the Haggadah.

That technique might remind you of your junior high history class:  “Good morning class, open your books to page 129. Susan, please read the paragraph at the top of the page, and then we’ll go around the room and everyone will take a turn reading….”

This can be compared to the fun one might experience while watching water boil. Seriously, reading aloud in turn is a slow process with an extremely high degree of predictability–at some tired point you do get to the end.

Let’s not sell the Seder short by using educational techniques that are outdated.

Since the Seder affords us such an undeniable educational opportunity, why not plan for it the way one might plan a lesson?

What would that look like? Well, think about set induction, varied activities, opportunities to engage participants using multiple sensory experiences, asking deep questions of meaning….and you’ll be on the right track.

A sample of ways to engage Jewish teens might be the following triggers:

I. “Let My People Go” is a powerful statement in the Torah.

Why is this not recounted in the Haggadah?

What does this say about Leadership? Can one stand without the other?  

II. In a sense, this idea of obtaining a people’s freedom spurred on a revolution, which has had ripple effects even today (think of how many people are demanding self-determination).

How might you communicate that concept today in a way that people would respond? Think of Facebook, Instagram, Twitter, etc. What #Hashtag would you use? What would be your update? What would your 140 character message be? 

III. Powerful statements have offered rallied people behind a cause. Think of: “If you will it, it is no dream”, ‘I Have a Dream”, “Give me Liberty or Give me Death” , and not to be too trite, but even “Think Different” (apple’s tagline from its early days). Is there a statement today that resonates with you? Why or why not? What other sayings can you think of that you might write to inspire others? 

You get the idea….forget the predictability and go for the unknown.

Isn’t that what the Seder is truly about? Our ability to tell stories and pass them on through the generations is what brought us as a people to this point in time.

For sure, those themes are what teens can relate to: safe versus risk, small minority versus the ruling power, predictability versus self-determination, freedom versus responsibility….just think about the rich conversations that could be going around your table!

I wish you and your loved ones a Chag Kasher v’Sameach!

 


What many Jewish adults regret—do you?

Do you want a 'do-over'?

Do you want a ‘do-over’?

On a weekly basis, I interact with members of a cohort that have been recently featured in a rash of reports: Jewish teens.

This sudden interest in teens is a good thing, because as little as two years ago (when I started this blog), a Google search of Jewish teens turned up barely any recent research at all 

Try searching now, and this is what you’d get. Progress? Definitely.

Although as Jewish educators we are pleased that these new studies have contributed to the conversation about how to engage Jewish teens, no research center or foundation will know what I know, from the stories I hear.

The stories are not from the teens I work with now, but the ones I’ve worked with and known for the past decade. Now, they are young adults…out of college and into their busy lives.

What they share with me is not the stuff of research: not from surveys, phone polling, focus groups, or market research.

My undocumented data is gleaned from speaking with thousands of young adults about their Jewish education over many, many years.

I listen very closely to what they say, and have had conversations with young adults in multiple settings: camps, youth groups, schools, and even around a kitchen table.

The one comment I’ve never heard is that anyone ever, I mean ever, regretted obtaining more Jewish education.

In fact, when their friends (who usually have had significantly less Jewish education than they did) have been part of these conversations, they regret not continuing, and say things like:

“I wish my parents forced me to go to Confirmation/Hebrew High after my Bar/Bat Mitzvah”

“I found out that I know so little about Judaism….I wish I paid more attention and continued my education when I could” (“there’s no deadline for that”, I usually chime in….).

Sometimes the teens themselves are able to recognize the value of continuing beyond the dreaded drop-off of a young 13.  I just read online about a Jewish teen who extolled the virtues of his continued education .

The sad fact is that many parents have said the same thing. They regret not having more education. This is such a pervasive feeling that we can not deny it, even when tempted to defer to data, statistics, surveys and charts.

Photo: courtesy of http://www.flickr.com Alyssa L. Miller


Four Simple Steps Teachers Need to Engage with Jewish Teens

See on Scoop.itJudaism, Jewish Teens, and Today’s World

This is for teachers in supplementary schools, particularly those who work with Jewish teens.  I’ve been invited to observe classes where teachers really feel that they’re doing a great job.

They feel that students are attentive, absorbing material, and advancing their learning.  I’ve seen some of the best, yet….there are so many that just seem to miss the mark.

How do I know?

They’re talking, and often teens are texting (under the desk or in pockets or defiantly, right out there).

There’s no excitement or signs of life in the class, save for the teacher talking, talking, talking in front of the room; center stage.

Their students’ faces belie boredom (why don’t the teachers see this?)

Here are four simple steps to take that I believe have the power to transform how you work with students.

1. Back off. Yes, sounds a bit harsh I know, but I need to make the point. Try ‘retreating’ from the space in front of the room. There’s no podium in the front of the class, so no need to stand there.

Test yourself. See what happens when you move around and view things from the back of the room—from their perspective.

Even more important, make sure that you’re listening for a greater percentage time than when you’re talking. That will do wonders by itself.   Get rid of the frontal dynamic by making sure students work in groups.

2. Ask questions. Good ones. Ones that don’t need a yes or no answer. If you haven’t mastered the art of inquiry, read up. There are tons of materials out there. Make sure you’re not just asking to ask…really pay attention to the responses and respond back. Every student needs to feel valued.

3. Get familiar with social/emotional learning and reaching students down deep. It makes for more impactful lessons. Focusing on making that emotional connection will help you make sure that you’re reaching all students, not just the ones who are either the most vocal or the most problematic.

4. This is so obvious, it’s embarrassing to say. But here goes. Know every single student by name. This is an absolute must and tells your students how important they are to you.  If you have a bad memory, ask them to make name placards and bring them with you. No excuse. Every student needs to be valued in this way.


“There Is Only One Way to Change the World, and That Is By Education” Rabbi Dr. Jonathan Sacks

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What would you say about how to change the world?

Why does Judaism value education so much?

How are educational values embedded in our tradition?

It’s not possible to improve on the eloquent words of a master writer and teacher, the Former Chief Rabbi of the U.K.

Rabbi Sacks writes a series of articles on the Torah portion of the week entitled “Covenant & Conversation”.

I encourage you to get acquainted with his writings; they will stir you. 

When I read something written so beautifully, that exquisitely states Judaism’s mission of perpetuation through education, all I can hope for is that others like you will read it too.

Education has been the key to our survival, and that notion is at risk.

We’ve often gone for the glitz and forgot the substance.

I’m not bemoaning the loss of old ideas, worn out ways of doing things, or suggesting that we return to unsuccessful models.

But I am saying that whatever we do, we must do it in the name of education.

In today’s world, ‘content is king’.

How fitting for us at this time. We have permission to offer our teens real substantive content.

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If we focus on this, we will guarantee a healthy future.

This must be our unified message.

“The Mesopotamians built ziggurats. The Egyptians built pyramids. The Greeks built the Parthenon. The Romans built the Coliseum. Jews built schools.”

Rabbi Jonathan Sacks continues: …..”that is why they alone, of all the civilizations of the ancient world are still alive and strong, still continuing their ancestors’ vocation, their heritage intact and undiminished.”

Click, Read, Learn….may your efforts continue our tradition.