Category Archives: Jewish Community

Purim and Personal Responsibility

This Purim, start a chain reaction against Hatred and Antisemitism

 

When did you need to step up or speak up in your life? Were there opportunities you missed? Hatred and Antisemitism begin with words…..we read this, in the Megillah, the scroll we read on Purim:

“There is a certain people, scattered and dispersed among the other peoples in all the provinces of your realm, whose laws are different from those of any other people and who do not obey the king’s laws; and it is not in Your Majesty’s interest to tolerate them.” Esther 3:8 

That’s it. A people who are set apart, with different laws. Different practices. That’s enough to set things off. It’s reason enough it seems, to murder people.

“Accordingly, written instructions were dispatched by couriers to all the king’s provinces to destroy, massacre, and exterminate all the Jews, young and old, children and women, on a single day, on the thirteenth day of the twelfth month—that is, the month of Adar—and to plunder their possessions.” Esther, 3:13 

So, if there is one thing you might want to commit to this Purim, in addition to four mitzvot of Purim, of hearing the Megillah, eating a festive meal, sharing gifts of food, giving food to the poor, it might be doing one small thing to helping get rid of Hate. How? It’s an overwhelming problem, but it can start by being kind to a stranger, speaking up when you see injustice, writing an op-ed about the hatred you see around you, donating to an organization committed to ending Hatred and Antisemitism, signing a petition, and taking your place as a person with the right to speak up.

“When the storm passes the wicked are gone, but the righteous are an everlasting foundation.” Proverbs 10:25 (edited for gender)

To see my source sheet with more questions and texts, click here and you’ll be taken to Sefaria.org


Antisemitism, BDS, and the fight for justice

This new non-profit organization hopes to bring these issues to the forefront. Please read an excerpt from its website below:

jaccuse

“Antisemitism is on the rise, from all sides of the political spectrum.

In some cases, bigots are straightforward in their disdain for Jews, likening them to termites or mowing them down in a house of prayer.

In others, they mask their own discrimination, cynically claiming the banner of human rights. They use exaggerated criticism of Israel as an excuse to bully, ostracize, and silence both Jews and their nation state. Lacking adequate counterweight, the world increasingly views Israel through a morally relativist or plainly antagonistic lens…read more here


Bringing God Home from Jewish Summer Camp

leaf

Take a moment to truly see

Jewish summer camp was an incredible oasis where I received daily doses of spiritual inspiration. At 10 years old though, my first summer at camp was more of an annoyance. There was too much praying and too much Hebrew. I didn’t understand why there were  classes at camp, after all, it was supposed to be a fun place. Looking back, why wasn’t I suspicious that the What to Take to Camp list included a Bible?

It took a few summers before the rhythm of the summer’s spiritual essence took hold of me.  The experience was so compelling that I craved it every summer season, participating first as a camper and then in successive staff positions, which took me through my college years and way beyond. Although almost two decades have passed since then, I still can conjure up memories of those times in an instant.

I told my adult friends that the summers were like an inoculation against Jewish apathy; an injection of Judaism that carried me through an entire year’s worth of holidays, services, and events that paled in comparison to the energy and exuberance of living Jewish at camp.  My beloved suburban friends couldn’t understand my desire for the hang-my-towel-on-a-rusty-nail experience. No air conditioning, worn out mattresses, and splintered floors  were a small price to pay for the inner peace and joy I felt immersing myself in the waters of Torah and learning.

There were speakers, experiences, texts, and interpretations in abundance, and there was no end to what I could learn. I filled myself up from the constant buffet of knowledge from visiting scholars, teachers, Israeli staff, and resident educators.  I spent 9 weeks during the summer as an active member of a vibrant and observant Jewish community–something that I have yet to experience in a sustaining way. I felt God’s presence all the time, in the prayers, in the natural setting, in the deep discussions,  and in the special sweetness that appears when a community comes together.

As those days came to an end in my adult years, I wondered how I would ever feel that way again. Where would I experience God now? How could I possibly recreate that exquisite sense of overwhelming quiet that prompted my new spiritual awareness? There, you feel God’s presence….you can’t help it. You are primed for it. Those starry nights were a Hollywood-like backdrop for thinking deep and spiritual thoughts.

I realize now how much that immersive experience contributed to my life as a practicing Jew and when I started to think about camp’s overall impact on me, it brought me to wonder once I put those years behind me, how I ever made the transition from being ‘there’, in a spiritually charged place, to being ‘here’. I needed to discover what it meant to seek out my connection with God and figure out how to make those feelings easier to grab onto.

Well, I did eventually figure it out. I brought God back home with me. I do remember that I decided that it was up to me to bring God into my life. I would no longer depend on what the outer environment offered me. I need to be in charge of my own experience….and I could alter my perception of things. I could capture moments of awe. It is all accessible to me, every single day. It just took looking and seeing beyond the surface. I would be able to see the Holy One’s work in a pebble, in a leaf, in a daffodil. I was responsible for how spiritual I felt, not camp.

So, now I have teary, heart-to-heart conversations with the One Above, the One who is everywhere. In my car. In my quiet times. Sometimes in the emerging light of the dawn and more often, in the darkness of night. And at those blissful times, as more and more of them fill my day, I thank The Holy One of Being for Being.

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Post Note:

I was fortunate to attend many of the Ramah camps as a camper, teacher, staff counselor, and Assistant Director.  The ones I attended—one of which no longer exists—-included those in New York (Nyack, Glen Spey, Berkshires), Massachusetts ( Palmer) and Pennsylvania (the Poconos).

Related posts: 

Parents: Don’t let summer choices drive you crazy

Seven Things to Do When Teens Come Home from Jewish Summer Camp


There’s no secret sauce: we already know the recipe for Jewish engagement

pexels.elephant-trunk-hand

          How many ants does it take to move an elephant?

That’s what the traditionally bureaucratic Jewish community feels like to me sometimes, like ants trying to move an elephant. No matter how many ants you have, there won’t be any way to move that elephant unless you think about other ways of tackling the problem. Similarly, some Jewish organizations are adding more and more to their offerings (more ants) but not really tackling the issue of increasing Jewish engagement in different ways. Many have written about this, most recently, Ron Wolfson in “It’s About People, Not Programs.” 

There are all sorts of traditional tactics that different organizations use….from offers of ‘free’ programs to urgent requests to sign this petition or that (they even provide the pen), to guilt-laden messages like ‘if you just cared a little bit…’.  And then there are the organizations that use fear. They report some of the worst anti-semitic attacks from the past year, complete with the horrid pictures, and also offer statistics about assimilation. As if it is not hard enough to read headlines about hatred just once,  these are delivered into my mailbox, just for me.  I recently read yet another mood-boosting online article:  “A Bleak View of American Jewry” 

The fact is, I care a lot about the future of the Jewish community, so I need to know that the elephant can, in fact, move. So, wouldn’t it be wonderful to read, just now and then, about stories of success? There are many good ones out there. How did you engage people in your efforts? Tell me some stories, we love stories.

I’m lucky, in my work, to hear moving experiences almost every single day. I hear from people who have been touched in a deep way and it has brought them closer to their faith, their families, and places of worship. I will make a commitment to myself to write about that more. I know that being in fellowship changes people. It’s a slow and steady process of relationship building that bears the sweetest and juiciest fruit.

A Chabad Rabbi said it so simply. When asked what his techniques were for engaging so many young students Rabbi Yosef Kulek, at the University of Hartford, summed up Chabad’s approach and success in one word: Love (a dose of great marketing doesn’t hurt). “I know that sounds cliché but it’s really true,” he said.

Chabad has expanded its reach by 500 percent over the span of 15 years. Since 2000, their presence on campus has increased from less than 30 to over 198 today. Yes, growth in the Jewish community.

Unfortunately, there’s no short-cut for the kind of persistent and loving approach that is needed to engage people in a tradition that is overflowing with richness and beauty. Relationship building takes an enormous amount of time, and doesn’t show up in data on how many followers an organization has, how many posts were Favorited, or how many clicks per view a website link got.

It’s about a whole lot of attention and love. That’s what I think will move the elephant.

pexels-elephant sunrays.

 

 

 

 


5 Ways to Create a Memorable Passover Seder Experience

Nice Seder, but not intensified

Same Seder, intensified!

What will you do to construct meaningful memories at Passover this year? The Seder sweetly builds fresh memories upon old remembrances. We can think of the layers and layers of promises to our people coming forth, cemented by memories of miracles and plagues. Death and rebirth. These are incredibly powerful images that we need to mediate for our Seder guests so that they walk away with their own special Seder-connection.

Every year we get the chance to reinvent this consummate educational event and solidify our own connection to our past, present and future –gifting our guests with that opportunity at the same time. It is an opportunity that we shouldn’t pass over. 

We can go beyond our usual limits, and immerse ourselves totally in the story of redemption, enacting all our senses in the process of calling up the bonds of slavery in order to release ourselves and become free, and in doing so reaffirm our faith in The One.

We can make sure that we take each opportunity in the Seder to ramp up our spiritual connection with what’s occurring. You need to become comfortable going ‘off script” and taking a dive into the unknown, to discover new treasures in what was already there.

 

Think experiential. For every sensory experience, think about how you could maximize the intensity of the taste, the smell, the feel.

What if everyone at the table had their own dish of salt, and salted their own water to the maximum that they could tolerate?

What if, along with the dipping of the Karpas, there was more dipping to be done. Think raw vegetables and dips of guacamole, ajvar (red pepper spread), baba ghanoush, and pesto (pareve).

Would closing the eyes help intensify the taste of the Maror? What if everyone peeled their own piece of horseradish?

What if, after the recitation of the Four Questions, everyone thought of a new one to ask? What types of questions might stimulate conversation and discussion? What was the spiritual purpose of marking Jewish houses? What is so compelling today about marking our houses with Mezuzot? You were there….what questions would you be asking before you went on the journey? 

Help your guests identify with the larger themes of Passover by asking a few provocative questions.

What does the safety of slavery conjure up versus the risk of freedom?

Think of  the way that Pharaoh described the Jews and how we describe ‘the other’ today–what are the similarities?

What does it means to be a powerless minority amidst a totalitarian power?

What does it mean when we opt for predictability instead of self-determination?

Why does Judaism not present freedom as the only goal, but pairs it with responsibility?

Just think about the rich conversations that could be going around your table!

I hope you decide to try at least one or two of these ideas and then please, please, share your feedback with me. I’d love to hear from you and will share some stories I receive with you, here.

May you and your loved ones enjoy a Chag Kasher v’Sameach!

 


Questions and a Meditation Before Yom Kippur

 

“…and after the earthquake a fire; but The One was not in the fire; and after the fire a still small voice….” Kings I 19:12

Am I coming to face the Divine with a polished soul, cleansed from sins I tossed into the living waters?

For the past ten days, between Tishrei 1 and Tishrei 10….did I fully use the opportunities I had to correct myself?

How can I possibly achieve the mountain of individual work I know I need to do knowing my limitations?

Yet, how can I approach the Holy One unless I truly own the fact that, created B’tzelem Elohim, I hold the Divine in me?

The still small voice in me, how can I honor that voice?

What behaviors can I commit to, what promises can I make to the Divine, that will honor others as Holy Souls of The One?

How can I make sure to live every moment in its purity with gratitude to my Creator?

How can I make sure that “Lo BaShamayim Hi” also means that everyday, in my heart, I remember my vows to The Blessed One?

What can I do to make this fast, this year, at this time, different from others?

A Yom Kippur Meditation

Draw yourself into the present moment, letting all thoughts slowly fade….

Notice your breath. Breathe in very slowly……………..breathe out even more slowly…

Take another breath this way……….Focus on the movement of your chest, your belly as you breathe…

Let go of any tightness, relax all parts of your body as you feel a lightness of being…….

You are in the present moment. You are a Holy Soul, B’tzelem Elokim…

Your soul is pure. Your soul is tehora.

Elokai Neshama she’Natati-bi Tehora-hi. My God, the soul that you gifted me with inside, is pure.

As you take your next breath, imagine a pure, blue-white lightness filling your soul, filling your entire body, radiating outward from you to the universe…

Begin to feel very light as your essence is not longer separate from that around you….

You are approaching the Holy One as this essence…..

The feeling of attachment is strong…you are part of the One and you are Loved by One Who Loves All….

You are unique. Your purpose here is yours. You bring lightness to the world that is your own….

Your presence is a wonder….

You are filled with gratitude…

The gratitude you feel flows freely from you and will, with the help of The One, envelope others in this bright, New Year….

You are in this place, this Makom, and in the world’s place.

 


The global power of Jewish community

venice synagogue

The incredible beauty of the Venice Synagogue. The intricately carved mehitzah (separation) is on the far left.

The rabbi’s D’var Torah was an odd blend of Italian and Hebrew, and other than hearing “Balak” a few times, its meaning was lost on me. What was incomprehensible wasn’t the speech. It was that I was sitting a few arms’ lengths away from this kind, bearded man and participating in the Shabbat morning service as a member of a global community, in a Venetian synagogue that was hundreds of years old—in the Jewish Ghetto, the very first one ever.  

This synagogue was built in a place once relegated to Jews in the 16th century because it was the least pleasant part of the city to live in due to frequent flooding. Yet, just one year past the 500th year of the ghetto’s founding–I am experiencing a vibrancy to this community that no one would have predicted. The Venetian Jewish community was the first ever to live on the site of what was a geto, meaning iron foundry in Italian. (The word was originally pronounced with a “soft g” as in Gepetto or George, but the later German immigrants could not pronounce it properly, so it became a “hard g”).

In 1516, with strict conditions of not living beyond a closed off area, obeying curfews and marking themselves with either a  yellow hat or a yellow badge, among other discriminatory laws, the Venetian Republic granted Jews the right to settle here in this condensed area.

 

venise-quartier-juif-1520

The synagogue is on the left, through the small black door. It’s hard to believe the beauty that reveals itself once you walk inside (above).

Would anyone living at that time have imagined this? World travelers in the hundreds, coming to Venice, wanting to honor Shabbat and be with each other?  Here, in a synagogue hundreds of years old, the words “Am Yisrael” and “Klal Yisrael” were not theoretical terms, but were embodied in the faces of the Israelis, French, British, South Africans, Canadians, and Americans who I sat among.

Who is this people who are drawn to be with each other, who live thousands of miles apart in their everyday lives but for whom the lure of Shabbat evokes its power to gather together? For the two little Venetian girls in the corner, excitedly chattering in Italian, this is just what is–an ordinary Shabbat. For me, the experience is a testament to our strength, our resolve, our commitment to history yet our deep refusal to let it just be history.

In another winding cobble-stoned street of the ghetto is Chabad of Venice, where we davened Kabbalat Shabbat and had our meals.

chabad entrance

The building’s exterior is drab by any standards, but the spiritedness of the people overshadowed it easily.  Close to 200 people gathered to be part of this communal experience, filling a portion of the piazza.

jewish ghetto

While I often spoke to peers and students about the ‘global Jewish community’, I never felt it as clearly as I did on this Shabbat. The experience was so hyper-real that I still can’t comprehend the depth of feeling I had. You are not alone. There are countless souls who you are connected to, with whom you have a shared history. All you need to do is dip into the river of connection once, as I did, to discover its power.


Refuse to accept the arrogant model of leadership

julius.

 

We live in a selfish age. I know, no kidding—so I needn’t bother you with listing all the reasons why this is true. Believe me, it would be cathartic for me to do so.  Are you sure you don’t want some examples?  Okay, just one. In 2014, over 93 million selfies were taken daily. Ninety-three million. This narcissistic attitude permeates our entire culture and is not only limited to individuals, it is also the way companies do business.

Headlines depict company after company’s egregious behavior toward consumers: airbag negligence in cars, airline seats subject to fine print agreements, bogus real estate deals, industry price-fixing, and the numerous recalls of tainted food. There’s even a television show created a decade ago, with enough content to offer viewers a glimpse of dirty dealings called “American Greed”.

This culture of self-hood even extends to appeals by organizations to continually ask you to do things for them, even though you’re the consumer and should be the recipient of any largesse. They want you to like them, follow them, and also post and tweet about them. The goal is to enhance their image by connecting with you via the currency of your social media identity.  Doesn’t this also seem like very self-centered behavior? However, why blame amorphous companies, when the leadership sets the tone.

This morning, Jim Cramer, a commentator on a business show said “we live in an arrogant society”. After reading the first published earnings report from Snapchat he flatly stated that CEO Evan Spiegel is “so arrogant” and needs to find some humility.  He said this because Spiegel did not own up to the facts (a 20% loss) and laughed (Snapchat is a public company). Arrogance is the enemy of humility, because you become so wrapped up in yourself that you are unaware of your obligations towards others. You lose a sense of being connected with others. It is arrogance that has de-humanized the workplace so much so that employees rarely feel a sense of company loyalty, and when they do, it makes headlines. Not surprisingly, the CEO of oGOLead.com  says that we’re in a leadership crisis.

Jewish non-profits can create a different model of leadership, one that has Biblical origins in our patriarchs and matriarchs. The desire to serve people (and a Higher Being) is a mark of humility. Being ‘other-oriented’ requires the ability to recognize that your place is not above another’s and arrogance occurs when someone forgets that.  Recently espoused by Max Depree in The Art of Leadership, a leader is one who serves.  Being a ‘servant’ leader today seems counter-cultural although it is where our roots lie.

Servant leadership means flipping the ‘what can you do for me’ equation to ‘what can I do for you’? This is not as simple as it seems.  First, let’s take a fundraising example. I recently saw a huge billboard sign posted in front of a non-profit (bearing the ubiquitous thermometer) that said “Give so we can make our goal”. See? You might think, ‘what’s so bad about that? It’s honest isn’t it?’  But that approach comes off as just a little arrogant and demanding.  How much more effective might it be to take the place of the other, the one who you’re trying to reach and think about their point of view.  Why should people give to your campaign? How will their help contribute to making the world a better place?  How can your organization serve others better by receiving a donation?

Next, let’s use membership as an example. I receive direct mail requests so often, and find most are highly ineffective, because they haven’t figured out the obvious. It’s not about them, it’s about the cause. Why should someone join? Believe it or not, the reason someone joins is not to become a member. There might be hundreds of reasons why your constituents might be motivated to be a part of your mission, and you need to discover at least some of them.  In order to serve, you need to have information.

At the very least, it comes from a place of humility and a desire to learn, and not in any way like posting a selfie.

 

 

 


What To Do When LEADERSHIP is Lacking

pexels-mountain-climbing

 

Research shows that most non-profits are concerned about succession planning. There often is not a lack of talent in the organization, just no clear pathway to get to a leadership position. Why is this so?

Cultivation of leadership is a long-term enterprise, and often we don’t have the patience or resources to devote to the effort it takes. We’re lazy, wanting the quick fix, sometimes by sometimes hiring a known leader from another organization or looking for someone new to take a position rather than building capacity internally.  This holds true for organizations whether or not it is staff or lay-led. My comments apply to both types of non-profits so for ease in reading, the term staff will be used.

In most cases, staff leave for reasons more to do with lack of job satisfaction than any other reason. This infographic from Inc.com confirms the top 5 reasons that employees leave. It is costly to replace people who leave due to dissatisfaction, and the costs of that is enormous in increased expenses due to lost time, lowered morale, efforts in training, and more.

We don’t take the time to really get to know our staff beyond the basics.  The vocabulary of the conversations that need to occur will consist of words like desires, skills, talents, goals and dreams. These are not quick conversations by an unskilled manager or human resource professional.

In an earlier post, I marveled at the way one organization nurtures its volunteers, but that was just one example. What are some specific general ways that a non-profit organization can expand its leadership pipeline?

The consulting organization The Bridgespan Group found that “based on collaborative research with 30 nonprofits committed to leadership development, we identified four elements organizations should have in place to align their strategy for talent to their goals for impact.” Those elements were managers who were committed to mentoring others, identifying opportunities for skill development, creating individualized development plans focused on skills, and mechanisms for putting those efforts into action.

The tips I offer below are for smaller non-profits who frequently struggle with this issue but lack the resources of larger organizations with layers of support systems. These suggestions assume that your organization is based on a collaborative and not a competitive model.

  1. Require staff members to complete a basic questionnaire that contains questions about their skills, interests, goals and desires. Don’t just file it away, a top level person needs to study it and arrange a time with the staff member to discuss it.
  2.  Institute a practice for peer coaching, sharing guidelines and boundaries with participants. Assign everyone a partner to whom they will check in periodically about their goals. This can be formalized through completion of a self-assessment.
  3. Provide opportunities for staff/volunteers to stretch themselves in new ways—by trying out new skills and develop new talents. Paired learning is effective for this.
  4. Allow staff/volunteers an opportunity to shadow someone whose position interests them for a few hours.
  5. Establish regular check-ins for feedback and coaching.  So far, there are no costs involved here, only dedication to the practice.

If you would like to request a form to use for this purpose, please go to my site and write “Staff Form” in the subject line. You will receive it as my gift to you in order to encourage leadership development at your non-profit. This offer expires on May 31st, 2017. 

 


What do you want to read on a synagogue sign?

 

thou shalt not.jpg

We live in a visual world, right? So why not go with that? My morning commute is peppered with the various church signs I pass on my way to work. I wonder who actually writes these pithy things.  Is there a team of writers in a back room somewhere brainstorming a year’s worth of compelling sayings to post outside on the church lawn? Do they mail a smattering of weekly messages to the church elders who get to select which ones to post on their outdoor billboard sign? Seriously, who writes these? I smile as I drive by signs like “Yes, We’re Open Between Christmas and Easter”, “Home Improvement Needed? Bring Your Family Here”, and “What’s Missing Here? Ch….Ch. UR!”.

Signs like these are old buddies, enticing you in, knowing your faults but pretty much accepting you as you are. “Haven’t been here for a while? Don’t worry, c’mon in, you’re good here.” “Having a bad day? I can relate. Stop by”. The welcoming spirit is what these churches advertise, it’s what they’re about, and they know it, and they’re just waiting for you to come around.  Take a peek at these church signs which are so engaging to read.

Not so with the synagogues I see. When I Googled (in images) ‘synagogue signs’ not a one made me chuckle. They were all quite boring, actually. Not exactly like a beckoning buddy, but an authority figure; more staid, formal, and reserved–and sometimes even indifferent: “Here’s our name. Isn’t that enough?”. “Here’s a list of services and times.”

Am I wrong? Sometimes you can’t even tell it’s a synagogue that you’re passing by  –fear of ensuing graffiti? Attacks? Perhaps. On the whole, synagogue signs don’t accuse you for not believing, cajole you to enter the sacred space, or even seem to welcome you in. Lack of judgement can often substitute for apathy. Okay I’ll admit, there might be some signs that say “Welcome”, fine. But sometimes being so mild-mannered can be construed as disinterest. We all know that person who doesn’t want to ‘intrude’ in our lives by asking us questions, but to us, it just feels as if the person can’t be bothered.

What I do see sometimes are program announcements on billboards: “Rockin’ Shabbat”, “Shabbat Under the Stars” and once I even saw an audacious sign that proclaimed:  “A Synagogue You Can Believe In”.  Take that one in and let its spiritually arrogant message sink in. It’s revealing that the sign is about the building. Really? I’m going to join because of that? What exactly are synagogues of today offering? The most common thing I see on signs is the word “Free”. If a consumer message is what is displayed, what else would someone think about?

Why should the synagogue downplay its message? Are we that insecure about our spiritual lives? Perhaps we’re not as clear as we think about who we are and what we communicate to the outside world. So, what would you want to read on a synagogue sign?

 


What I Learned About Leadership From An Evangelical Minister

lessons-learned

Here’s what I learned about engaging lay people from an Evangelical minister during a holiday dinner party: a faith community’s goals should be reflected in its paths toward leadership.

Last week I sat diagonally across an intense yet energetic, full-of-spirit kind of guy who gives greatly of his time in his church, and who has subsequently become a minister. In that role, he leads study groups and connects closely with church members, taking on their stories and their pain, and in the process, connects them to their faith on a very personal level. The group studies scripture, but the group isn’t just about studying. Teachings are put into practice right then and there.

One of the members of the group said an elderly woman in the parish didn’t have enough money to pay her heating bill. In very short time, group members found the funds for her, paying her electric bill for the winter. I asked if anyone informed the priest, to see if there was a pathway for things like this to ‘bubble up’ to that level. “No,” he quickly responded, “there was no need, this was within our ability to do, and we took care of it quietly”. I didn’t need to ask for elaboration, what he didn’t say filled a huge space. This was true leadership by lay leaders, taking on responsibility to do what needed to get done. No fanfare. No bureaucratic red tape. They knew it was in the mission of their work to care for other members.

He finds immense spiritual nourishment from this work and engages in it while working full-time, attending to his marriage and his two teenage daughters. It’s what he does, what he feels called to do, and it kind of makes you wonder about your own free time.

It took no time at all for us to find common ground about topics that in other circumstances would cause a lot of eye-rolling and polite excuses by others who would choose to converse about much juicier topics. But, we were at a holiday gathering, and the spirit of the season was seated at the table. We soaked up our differing ideas about faith, belief, the bible, and the role of organized religion in people’s lives. I learned a lot from him, and he from me.

Among the things we talked about was the structure of his church, and how lay people who are so moved religiously, are gently led on a path to leadership. The priest encourages them to receive training–doing so incrementally and slowly, and then, when ready, they provide ministry to others within the church. This is accomplished within a small group model, one person ministering to several small groups, even though the church might have thousands of members.  It keeps things small, intimate, and full of personal meaning.

Certain positions within the church lead to ordination by an Archbishop, like that of Deacon, who after years of study and involvement attains a level respected highly by other church members. I thought about what this means, especially when comparing that to the many synagogue lay leader positions that seem mired in fiscal management, operations and building maintenance, and fundraising.

I know that the entire structure of synagogue life is different, but what can I learn from this? How could my experience of synagogue life be so radically different from the picture of spiritual meaning that I heard? It seems like a commitment to living a Jewish life is not generally a requirement for attaining synagogue leadership roles.  What if there was a pathway of leadership that involved religious and spiritual growth?  Can you imagine that? What if there was a requirement for leaders to be personally committed to advancing their spiritual and religious practice? How inspirational would that be, to see people in leadership roles involved in holy soul-work?

If the synagogue’s goal is to build a faith community, how are we working towards that? We know that there are Jewish spaces that have transformed themselves, and it would be interesting to know if their leadership pathways are reflective of that change. What strategies might we employ to incorporate this kind of thinking?

For example, The Union for Reform Judaism developed a strategy for small group work that might operate on the method mentioned above, though I’m unaware of any evaluative material about the outcomes of that enterprise. There might be other innovative approaches to this as well.

We need to learn together, pulling from as many different sources as we can, to reinvigorate the purpose of creating community.

 


Marketing Jewish Education for Now and Later

downloading-future

 

Sales. Marketing. Branding. Social Media Presence. Analytics. SEO. ROI.

Just a few short years ago, terms like these were absent from board room discussions in the Jewish community, let alone among practitioners in the realm of  Jewish education.

As the world has gotten more sophisticated, nonprofits in general and Jewish organizations specifically, had to respond. Those that deeply understand how social media and marketing influence their constituencies are better positioned to deal with the ebb and flow resulting from this change.

The ‘prosumer’ mentality, just a short time ago labeled selfish and self-centered, has permeated our culture and affects all sorts of decisions. People make choices on multiple factors, but the one that organizational leaders didn’t anticipate was when Jewish involvement became an optional expense.

Paying for Jewish education experiences is not any different for most people than deciding to pay for any other service (pun intended). This makes Jewish education providers work just a bit harder to provide relevant content in formats and venues that people want.

But as long as people base their judgment on the economics of choice, many will jettison long-term goals in favor of the immediate. So, “free” became the new standard as part of the value proposition.

Free trips. Free membership. Free pre-school.

“Free” is a great short-term sales pitch, but tends to devalue what you’re trying to ultimately sell.

Seth Godin, a well-known marketing guru, makes this point:

“If you are selling tomorrow, be very careful not to pitch people who are only interested in buying things that are about today.”

Mostly, Jewish education is not about now.  Character development, Jewish identity-building, leadership training, and critical thinking…are all about how it will impact you later.

Not only are we trying to sell tomorrow, we’ve increased the challenge by selling intangibles. Things you can’t brag about or take a selfie in front of. Nothing real that anyone can update in a post on Facebook.

How are we to market to this new reality?

Well, according to Godin: “Before a marketer or organization can sell something that works in the future, she must sell the market on the very notion that the future matters (bold typeface mine).  The cultural schism is deep, and it’s not clear that simple marketing techniques are going to do much to change it.”

Clearly, the burden is on us. But you already knew that.

The marketplace is the decider, and we have to weigh in with a compelling model of value.

And even more than that, we have to stop fighting each other for a piece of a disappearing pie. What we offer matters, but it has to be about now–and later

In the simplest of terms, offering experiences provides the now, and when infused with educational content, it provides the later.  People will come back for more if they experience real-time growth and change.  

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From Jewish Camp to Home: Five Easy Things to Do

camp

 

How can your Jewish community maximize campers’ experiences when they arrive home?

Summer camp is exhilarating for our Jewish teens. For most, living Judaism 24/7 and not as an ‘add-on’ activity that so often happens on the home front is a powerful experience.  The ways in which it’s different are probably obvious but some still deserve mentioning:

  • Weeks at camp have the rhythm of Shabbat
  • They’re socializing in a “Jewish bubble” surrounded by staff and friends who are all Jewish and who are making a commitment to be together for several weeks
  • They’re being challenged in unique ways that stimulate thinking and growth
  • Many or most of their activities are highly interactive and engaging
  • The adults they interact with are supporting and non-threatening
  • Camp is a socially safe (usually) environment where problems and issues are sorted out in real-time, when they occur.

So, how can we bridge these experiences to foster a deeper connection with Judaism when they arrive back home? 

How can we assist our Jewish teens,  who have just spent the summer being energized about a Judaism that is alive, pulsing, vibrant, and changeable, return home?

Here are some suggestions for using the talents our teens have gained over the summer:

#1.  Mentor a group to begin a ‘camp style’ group at the synagogue, or community center. Members may have been to camp, or just be interested in this new offering.

#2.  Put one or more Jewish teens on your committees to infuse it with some new ideas and approaches that they’ve learned at camp.

#3.  Help the teens develop goals to incorporate one new and different thing from camp into experiential programming for your youth.

#4.  Feature these Jewish summer camp experts as part of a panel that explores the ways in which your community can learn and be enriched by their experience.

#5.  Get these teens in front of younger kids to share their experiences and foster motivation for a Jewish summer camp experience.

(optional #6: tell me  how it goes!)

 

Photo credit: Wikipedia


What Engagement Is (and Isn’t)

chef

I wrote earlier on my blog site “Double Take” that some job descriptions are so vague, it’s almost impossible to figure out what the tasks are. In that post (called “What will you actually be doing if you get this job?”) I revealed that reading job descriptions is something I did regularly as a career consultant.

Scanning those help wanted ads (when there was such a thing) was valuable for so many reasons: it kept me abreast of industry changes and trends, corporate buzz words, and even company expansion into new areas. Think positions in corporate social responsibility, community relations, and medical ethics— fields which are now commonplace.

It also helped me coach clients on what to watch out for: job descriptions that were unrealistic, too vague or cryptic, or filled with tell-tale warning signs like: “ability to work under pressure with tight deadlines and irregular hours”.

So, what does this have to do with the state of the Jewish community? Plenty, it turns out. The position openings I see posted most often are positions I would have warned people about. These are jobs that on the face of it, have interesting titles, but when you dig deeper, issues bubble up. Most often those positions have either ‘Outreach’ or ‘Engagement’ in the title.

On the surface, those positions sound great and are full of promise, but since we know that many established Jewish non-profits are experiencing contraction (due to economic circumstances, demographics) their inability to effectively undertake the two things above is already a warning sign. When I read the descriptions more closely, my optimism takes a further hit.

The jobs, instead of focusing on involving new and prospective people in the organization, are often a mishmash of tasks that sound more like a recipe than a bona fide job description. Imagine the Grand Chef of Outreach, standing over a pot and adding in: a little marketing, a dash of donor relations, a sprinkling of grant writing, a bit of database management, a with a splash of social media thrown in for good measure.

This is neither outreach or engagement. It’s a job that is made of pieces that don’t necessarily belong together. The tell-tale sign for me is that no where do most of these openings mention responsibilities that should be essential components of outreach or engagement: interviewing stakeholders, gathering data, developing leaders, and implementing strategies and training mechanisms across departments to change organizational culture.

So, in order to do outreach, organizations need to make sure that it’s just not a new job that makes everyone feel a little better that something’s being done, but a real effort at organizational change that is manifested by the true work of engagement.


The Funniest Tweet I’ve Seen

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