Category Archives: Ethics

3 Ways Nonprofits Can Increase Engagement

Do you care about organizational integrity?

Who cares about your organizational integrity?

We are witnessing the highly valued currency of connection in many organizations, especially non-profits. This is so because non-profit organizations have the most to gain from a consistent and loyal donor/customer (hereafter named d/c) base. When resources are thin, the value of customer retention is at a premium. Yet, despite the rash of open positions titled “Engagement Coordinator”, “Director of Donor Outreach”, or “Membership Concierge” there is more to reaching out to current and potential donors/customers than a newly crafted position.

Beyond having hundreds, if not thousands of d/c “like’ you, “follow” you, “pin” you or develop an association with you is the hope that they will, over time, build a relationship with you. In time, that connection will hopefully culminate into the continual donation/purchase of goods and services, ensuring a secure future for your organization. For non-profits, that culture of connection translates to donations made freely and frequently.

So what’s wrong with creating new positions in order to focus on connections? Simply developing a new area of focus in d/c engagement doesn’t assure success. As compelling as the organizational mission might be, to be really successful at the above endeavors requires internal change as well.

For instance, organizational staff will need to comprehend a change in focus. What plan is in place to bring them on board? How will this new spirit of engagement translate to the folks in the Marketing, IT departments or even those at the front desk? In what ways will their work change? What specific strategies will support the new emphasis on d/c relationships?

Why should you expend the effort? For the sake of organizational integrity which long-term, translates to sustainable success.  Think of the most effective organizations you know.  They seem to have a top-down, bottom-up consistency to messaging.  A solid measure of how effective an organization is, is how well their message to the outside world mirrors the one to its own employees and staff. It’s the sweet spot where the external mission and the internal operation coalesce into a unified whole.

Why is this important? Because today, success is not just about sales/donations. It’s about being upstanding and upright. So, no matter how many positions are created with this new engagement focus, if they are not reflective of a cultural shift in the organization confusion will follow. Being an organization without integrity is like being a parent who says one thing but does another.  It won’t take long for a bright consumer to figure things out, and then there could be very serious consequences and perhaps even irreparable damage, with heavy work to be done in order to restore confidence.

So, what are three quick questions to ask to know if your non-profit has organizational integrity?

  1. Compare the way your organization treats its best donors with the way it regards the most valued employees. Are there disparities? Repair them. Perhaps your organization is filled with itself on the inside but unable to articulate that same message to potential or current donors/buyers? If either case is so, you’ll need to fix it.
  2. Compare the frequency and tone of external newsletters with communication with internal staff. Does the message match? Is there equal attention to the content for both? Make sure your message works for you, in all ways possible. If not, work on creating better tools.
  3. What is the follow-up system for problems that occur? How are issues handled for d/c or for internal staff? If issues fester and go unresolved, that can poison any outreach/inreach efforts you might want to undertake.

Achieving organizational integrity is a process I can help you with. I am interested in your responses and hope you might connect to discuss your experience with me, here or at Ruth Schapira Consulting.  


Why Be Jewish? Rabbi Sacks Responds With A Most Compelling Answer

This piece is so important to read in its entirety. Please go to the link below.

via Why Judaism? 


A #Jewish Philosopher’s Words on a Presbyterian Church

When deeper meaning transcends religion

When deeper meaning transcends religion

photo by: Ruth Schapira


Redeem the Passover Seder from Stereotypes

SederBoys

Free these sons from the bondage of labels.

The apocryphal story of the “Four Sons” has been a part of every Passover Seder I’ve ever attended or hosted.

The seder has a unique and beautiful educational premise: how best to involve the younger audience in the story. One way it does so is by encouraging the questioning process about the meaning of Passover. (For ideas on how to involve teens click here).

The picture above is from one of the Haggadahs I inherited from way back when, and depicts the types of questions that are archetypal of the four personality and character traits of those who are/should be asking questions at the seder.

This section comes immediately after the recitation (often by the youngest in the crowd) of the four questions as to “why is this night different from all other nights.”

Translated, the Hebrew descriptions above are:

  1. The Wise One
  2. The Evil One
  3. The Simple One
  4. The One That Doesn’t Know How to Ask (questions).

Credit goes to the artist for keeping gender references away from the Hebrew wording, although the pictures make things pretty clear that it’s the boys we’re talking about.  (Why the text only identifies sons is not a discussion I’ll be pursuing here).

The Haggadah proceeds to relate an example of how each different child asks questions and the adult’s proper response to that question. (You may want to refer to an actual Haggadah. For the content, you can find an example here).

This is where we need to redeem the children from their bondage in the Haggadah.   There is a greater picture here that we shouldn’t miss. Let’s not promote the stereotyping of learning styles but instead think beyond labels toward inclusion.

Contained in the question and answer descriptions are so many possibilities for encouraging an open discussion about values, education, ethics, parenting and more.

They are in themselves, triggers for so many additional conversations:

  • Getting Beyond the Labels (i.e. what is your definition of wise, evil, etc.)
  • Effective and Ineffective Communication Styles
  • What Happens When We Don’t Ask the Questions
  • Parenting Approaches
  • Learning Differences
  • Rebellion vs. Evil Intent
  • Effects of Being Labelled
  • Intelligence vs. Wisdom
  • Prejudice
  • Inclusion
  • Multiple Intelligences

As long as Jewish culture, history, heritage, and values are part of the discussion, any one of the conversation starters above has the potential to engage all participants, drawing everyone into the Seder’s emotional netting. Hopefully, this will bring the original intention of the Haggadah to life.

I wish you and your loved ones a Chag Kasher v’Sameach!

Related content:

Outcome based Parenting

What Does It Really Mean To Be Jewish

Family Values


Do Jewish Teens Need an Ethical Tune-Up?

cheating

How ethical are today’s teens?

When given the chance to cheat, what would the teenagers you know do?

A recent New York Times article on the subject of Ethics in Life and Business explored the difficulty adults have in making the right choice.

The author says: “The problem, research shows, is that how we think we’re going to act when faced with a moral decision and how we really do act are often vastly different.”

How much more challenging is this for teens growing up in a confusing world of right and wrong?

Months ago, I was surprised to learn how teens defined cheating while defending their behavior.

Since the scandals of the 80’s, businesses and researchers were propelled to give ethics serious consideration and there is now a website devoted to the matter.

As the article states, the difficulty in teaching ethics is that there is a difference between the ‘should’ self (what should be done in a given situation) and the ‘want’ self (wanting to be liked, accepted).

I imagine that with teens, that ‘want’ self is really strong in the adolescent years.

Social media hasn’t made things any easier for them, where there is even more of a pull to be one of the crowd.

Academic pressure hasn’t helped either, with the resultant urge to cheat becoming ever stronger.

Based on everything we know, there is a real benefit to training teens in this area while giving them real skills to succeed in the world of business,

So, how to we hope to teach ethics to teens?

By practice. Repetition. Role-plays. Scenarios where teenagers get to act out their choices.

High schools rarely offer ethics as a subject area.

Monthly programs for teens can not begin to instill these skills, there’s just not enough time to make anything ‘stick’.

Jewish educators who meet with teens weekly have an exceptional opportunity to give them a much-needed tune-up.


the challenge of raising teens in a country missing moral clarity

Ethical clarity? Clueless

Ethical clarity? Clueless

The year is newly born, yet through the lens of ethics things feel quite stale.

The clarity that should come easily when as a country, we are faced with ethical challenges, eludes us and sadly, our teenagers.

This evening, the news reported that yes, in fact, the White House made a mistake by not sending a noted and visible government official to the protests in France. This admission by our leadership, came a full day after everyone was shaking their heads in confusion about why the U.S. was absent from such a history-making event.

On January 11th, Paris was the place to be, a place where world leaders and millions gathered to support the lofty goals that make us human.

The coverage yesterday billowed with those intangible ideals that some risk their lives preserving.

What could have been more clear than for the U.S. to show support not only for the freedom of free speech (#JeSuisCharlie) but for freedom of religion (#JeSuisJuif). Both exemplify the values our country was founded upon.

usflag

Ideals are the very thing that inspires our youth, especially Jewish teens. Our teens need to  see that the world has the capacity to stand up against anti-Semitism, terror, and cruelty. That’s the message that we would want our civic leaders to share.

In today’s times, when our youth need to grow up with a clearer ethical direction, instead they often experience the swampy murkiness of political correctness, hedging, and wishy-washy behavior.

Yesterday for me was a chance to purge ourselves just a tiny bit from the overwhelming heap of moral misses: cheating on tests by school districts, abuse by teachers, stealing by politicians, abuse of power by the famous and infamous, and an increasing distrust of those who serve to protect us.

What better time than now, to reflect on what has the potential to make humans great, instead of what havoc has been created from terrorists.

Our teens hear too much from the dark side and subsequently, the downside of being Jewish. The past year has been challenging to embrace Judaism and its future. This was the year of the Gaza war, the signed petition by university academics boycotting Israel, the increased visibility of the BDS movement, and the Pew report on the disaffiliation rates of American Jews that take their searches for meaning outside the typical synagogue experience. Hitting closer to home was the debate about Open Hillels and the USY controversy, creating many opportunity for rich discussions, but when not taken, just causing more confusion and bewilderment.

Yesterday, at least for that day, although I hope and pray for much longer, we could have thought about the fact that Jews are not in the freedom fight alone. There is a world of people out there who care about fairness, innocence and who are willing to call evil and terror just what it is.

Reporters worldwide were talking about Anti-Semitism in France, for the first time.

And Jewish educators felt vindicated: yes, there are these horrible things that happened and the world took notice.

Except their own country was not visible on that day. And yes, it was a big deal and a big loss.

(I wonder how the history books will retell the march in France….would it be noted as the historic event it was, or will be downplayed because the U.S. did not participate?).

It is up to us then, to make sure that the lessons of the day, unlike the transitory images on the screen, don’t disappear. I am embarrassed that my country did not choose to be visible and laud this event for what it was: an opportunity to gain moral clarity for our teens.

Photo courtesy of Gratisography.com