A Hat Tip to Seth Godin, marketing guru, for this post’s idea–my take on his “Never eat sushi at the airport”.
Seth tends to cut through the chaff to get to the kernel, which is why he writes: “Don’t ask a cab driver for theater tips, Never buy bread from the supermarket bakery…Proximity is not a stand in for expertise.”
So, with a nod to Seth, here are things never to do:
1. Never accept an inferior product when it comes to something like education.
2. Don’t rely solely on what other parents are doing when it comes to seeking out the best experience for your child.
3. If it takes a little longer to get somewhere where there’s a better program for teens, go for it. That message, that you’re literally ‘going the distance’ speaks louder than most.
4. Belonging to a youth group is a very good thing for Jteens to do, but it doesn’t substitute for a Jewish education. The goals just aren’t the same.
5. Don’t use the same criteria for choosing a Jewish education experience that you use for an “after-school activity”.