Uphill Marketing to Jewish Teens

Maybe a megaphone would work?

Maybe a megaphone would work?

I am an advocate for Jewish teens, and believe that all teens benefit from a Jewish education past the usual drop-off age of Bar/Bat Mitzvah.

By Jewish education, I don’t mean madrichim programs (where teens aide in classrooms). I mean teens participating in educational programs that build curiosity and challenges their intellect.

Full disclosure: see the About page. I’m biased.

And, playing nice is what I do.

What does that mean?

Well, I can’t really repeat the things I hear from our students about their prior Hebrew School experience in marketing materials or promotional pieces.  That would not be nice.  Plus, what students have said about their specific experience may not hold true for everyone. So, What do they say?

Here’s a sampling:

“Hebrew school was a waste of time”

“No one knew anything in my Hebrew school”

“I learned the same thing year after year at Hebrew School!”

“No one took Hebrew school seriously, no one wanted to learn!”

So, can I use these often-heard comments in marketing our program?

Well, that wouldn’t be nice, so no.

Things also get complicated when the very teens you’re trying to reach are already in Hebrew school, wanting to be done

That is precisely why marketing is an uphill struggle, and a challenge that I’ve written about before, just to be able to vent about it.

You might ask, what is the reason for being nice? Well, do you want to be that candidate running a negative campaign?  It’s a cheap shot, and one not worth taking. Community building is what we should all be doing, however tempting it might be to carve out an easy win.  

 

About Ruth Schapira

As a Jewish educator my hope is to broaden opportunities for Jewish education and perhaps spur new ideas. If reading any post inspires you to hold new conversations and motivate change within the Jewish community, that would make me very happy. I'm interested in making a difference. View all posts by Ruth Schapira

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